RU PRestige

Keep Learning. Keep Practicing. Keep Wrtiting.

2009-11-23T10:49:00.000-08:00

I always look back and remember my Uncle telling me to get off the couch and do something that will benefit my future as I was growing up. When I wanted to be a ched he always said, "Chefs cook, you should be cooking, always cook." When I wanted to be a director/cinematographer I remember him telling me to go film something because that is what they do.

When writing and public relations fell into my lap in high school my Uncle was still there with another life lesson, "Writers write, do not stop writing." For some reason, that is the quote that always sticks with me. A contrary thought would be that those statements lose some bit of credibility coming out of the same person over and over again. But they don't. My Uncle was doing for me what most people do for someone they care about. Keeping my motivation and passion alive so I can take my skills and make something of them.

Every time I wrote something I think about what my Uncle said, always write. I do my best to not look at my school work as tedious because it allows me to continue practicing what I will be doing the rest of my life.

I have my journal and personal writings saved but I never really blogged ( I probably have no more than three posts in my blog if you ever find it). So, when it came to writing for Rowan PRSSA's blog I knew I had to do my research so I could make my posts great and coincide with the Chapter's outstanding reputation. I want to make sure that when I know post on Mondays I am giving people something that can use and that I follow guidelines of successful blogs so that a possible mistake of mine does not wind up ruining someone else's work.

Instead of going on with personal stories, for my first post I am going to share with you one of the most interesting pieces of work I found during my research that I will be doing my best to follow when I write each week.

It is called "15 Basics to Insanely Useful Blogwriting" and is it from blogtodone.com

1. Write for the reader. This is the most fundamental of fundamentals, and though this list isn't in order of importance I'd be remiss if I didn't start here. While a blog can be a personal journal, if you want an audience of more than your friends and family, write for an audience. Don't just write about your random thoughts and experiences, but think of what the reader wants to know, what the reader's concerns are, what the reader is interested in, and how you can help provide that.

2. Solve the reader's problems. What are the reader's problems? Solve them, one post at a time. To do this, I think about the problems I've been addressing in my own life, and as it turns out most people have the same problems. I'm not as unique as I thought. And then I write about how I've been solving them- what actually works for me. People seem to find that useful.

3. Put yourself in there. While the post should be for the reader, it is really a conversation between you and the reader. So don't be afraid to put yourself in the post. Share what you've learned, talk about your life, as it's relevant to the post, and let your personality show. Make it personal, and the reader will connect with you.

4. Find your voice. This is the personality I talked about above. It's about finsing a conversational tone, but it's more: you have a unique voice, and that voice speaks to the reader, in her head, as she reads your posts. You need to learn to find your voice, by experimenting, trial and error. The more you write the more that voice will emerge.

5. Be concise. This is an ironic statement given that this is a long-ish post, but concise doesn't mean short. It means there aren't a lot of uncessary words. Write all the blather you want, but go back and edit, so you're not wasting the reader's time. Read more.

6. Make it scannable. The reality of reading on the Internet is that people scan articles, get the main points, and only if those main points are worthy of their time and do they read the full text- despirte what long- winded rantig bloggers have to say about the issue. So write for that reality, if you want people to read your posts: make it easy to scan and find your main points, through lists, sub-titles, blockquotes, or the like.

7. Headlines matter. The most important few words of your posts are your headlines (or post titles). They need to catch the reader's attention and promise to solve a problem the reader had. If it doesn't do this you've wasted a headline.

8. Offer solutions. This is almost a repeat of an earlier point, but it's worth stressing. Often a blogger will bring up a problem but then end the post. You need to offer a solution, or the reader will be left feeling unsatisfied. If you don't have a solution, maybe toss out some idead and then ask for reader solutions. But in most cases, write a solution.

9. Post regularly. This doesn't have to be dailym but if you haven't posted for a week (except to apologize for the lack of posts), you're not likely to build a good-sized audience. People subscribe because they have a reasonable expectation, based on past performance, that you're going to come out with useful content on a regular basis. I'd say weekly posts are a minimum, and 2-5 times weekly is ideal. More than once a day isn't reccomended (unless you're a huge blog like Lifehacker) because people don't like too many posts in their inbox.

10. Mix up post lengths. I prefer long-ish posts full of useful information, but short posts that get to the point and have a big impact are good too. Don't be set on one post lenth. If a post gets so long that it takes 20 minutes to read, you might narrow the topic and split it into two posts.

11. Make it worth talking about. Don't just write what everyone else writes. Write about something that's a bit (or a lot) different, or in a way that's different. Write about something that people will want to respond to, pass on,, talk about with others. Be bold and be different.

12. Link often. Don't be self contrained. Don't be afraid to send your readers to other good posts or blogs, because they'll appreciate it and so will the other bloggers. Be a part of a wider conversation. For example, my favorite blogs about blogging: Problogger, Copyblogger, Daily Blog Tips, Chris Brogan and Chris Garrett

13. Feel free to tell stories. Not every post should be a "story" postm but a well told story captures the reader and conveys information in a time-tested form. A good methos to try out is starting a post with a relevant story.

14. Establish why a post is important. The intro of your post- the first 3-7 paragraphs (roughly)- should not only grab the reader's attention but establish why the reader should even care about the post. Show why the problem is a problem, and why the reader needs to read the rest of the post.

Read the best, and mimic them. The best bloggers break all of these rules but do it so well. For example, Dooce, Textism and Idle Words rarely make things scannablem but they're oh so readable. Read widely, not just within your niche: check out Daring fireball, Merlin Mann, Paul Graham, Justin Blanton, Shawn Blanc, Patrick Rhone, just to get started.

So with the information I found I will be able to continue to write for you guys, and myself, on a weekly basis and make sure tht everyone gets something of substance for their own use as well.

Remember, you are in public relations. You are a writer. Writers write.

Keep practicingm do research, and become an expert on what should be your expertise.

Posted by: Jeff Miele

14 ways to get ahead in your internship

2009-10-13T08:29:00.000-07:00

Before you get there:

1. Know the dress code: There's nothing more embarrassing than showing up in tights when the company's policy is no tights. And showing up business casual when the dress is really more corporate business attire? Not fun. So do your homework--send your supervisor a quick email asking for a copy of the dress code.

2. Be prepared for research: A lot of interns are required to do research. If you work for an agency, your first day will probably be ALL research so you can familiarize yourself with company clients.

3. Realize that what you give, is what you’ll get: If you work hard, arrive on time (or early) and work diligently, your hard work will be rewarded.

While you're there:

4. Ask for feedback: Why? Because it shows you care about your job performance. Also, your ability to handle constructive criticism will be noticed and could get you better projects or opportunities in the future.

5. Be proactive: Instead of tweeting all day when you have nothing to do, ask for something to do. Don't be afraid to ask for projects you’d like to work on. Most of the time your boss will be willing to give you the experience you ask for.

6. Get to the point: When asked to do research for your boss, highlight main points, email articles--anything to make their job easier. Brief them on the most important things they wanted first, then accompany the research with additional info if requested, or in an email so they can refer back to it.

7. Keep a record: Of what you do, the number of hours you intern, etc. It will help when you notice on your Field Experience syllabus that you were supposed to have a log of what you've done! It will also give you something to refer back to when updating your resume.

8. Make a contact list: Take note of the people you work around, even if you only meet them once or twice. Get their emails, phone numbers, their twitter name...anything. Stay in contact. You never know when their expertise could come in handy.

9. Keep track of the computer programs you use: Companies find it valuable when interns and potential employees don't have to be trained in certain areas. Almost everyone is proficient in Word, Excel and PowerPoint by now. So skip it on your resume. Instead, incorporate the unique programs you’ve learned along the way.

10. Use tools to your advantage: The tools you use on a daily basis at your internship could make your life a lot easier in the long run. Create media lists. Utilize the PR Newswire, etc.

11. Ask questions: It shows your paying attention and that you care about doing the task at hand correctly.

12. Take notes: So you don't ask the same questions twice!

When you leave:

13. Know your limits: If you’re a blogger, are you allowed to blog about the internship? What are your limitations? What’s confidential information? You wouldn't want to leak something or put something out on the World Wide Web for everyone to see if it's not supposed to leave the office.

14. Take advantage of outside opportunities: Trade shows, samplings, corporate events. All these things will help you to become well rounded and experienced. And, it will give you a chance to get out of the office setting for a bit!

For more advice, visit PRSSA President, Kim Ciesla's blog at http://prperfection.blogspot.com/

Swine Flu Headlines

2009-05-04T08:28:00.000-07:00

As most of you have probably noticed, the swine flu “epidemic” has been sweeping the world with headlines have ranged from certain and impending doom to mild and dismisable reports within a few days. According to CNN.com, “the outbreak is only about 10 days old,” yet headlines have bounced back and forth between the concept that this outbreak is taking over the world and the outbreak is slowing down daily.
If headlines are the first blurbs people tend to read then readers on all fronts are probably feeling a little bi-polar. Last night, CNN’s main headline stated, “Confirmed cases of H1N1 virus approach 900,” while Fox confirmed, “Flu Virus 'Fairly Widespread',” and once clicked, “U.S. Flu Tally Jumps to 245 Cases in 34 States as Labs Catch Up.” In the meantime, MSNBC’s headline seemed the most ominous of all, “Mexico City Recovers from flu- and fear,” with a second headline further down the page, “Flu spreading elsewhere.”
Last night TIME magazine’s website did not have the Swine Flu as one of their main headlines on the main page, but did have a link connecting to CNN for new updates on the flu. The BBC’s main page displayed the headline cautioned, “WHO warns against flu complacency.”
Interestingly enough, the poll results for CNN’s Quick Vote revealed that 94% of those who have taken the poll stated that they would not “wear a mask in public due to H1N1 virus,” while only 4% said they would. While it’s important to note that the results do not indicate how many people have taken the poll, nor do they offer any demographic information on voters, many people seem to be generally unconcerned about the flu, at least from what I’ve seen on campus.
For those of you who believe that the epidemic will iminently kill millions be sure to stay off campus, out of movie theaters, malls, airports, and every where else that might contain 2 or more people. For the rest of us who already have plans, break out your antibacterial lotion and hope for the best.

Done Vida

2009-04-16T07:07:00.000-07:00

Join AJF PRSSA for their 17th annual Organ Donor Day TODAY on the Student Center Patio from 10:30 a.m. - 4 p.m.

Organ Donor Day promotes organ donation awareness throughout the Rowan University campus and Glassboro community. This year’s event will include live music from Lady Radiator, Ocean the Legend, Genna Kline, LP Stiles and Dan Wythoff.

Speakers from the South Jersey Coalition for the Gift of Life Donor Program will recount their personal life-saving stories.

It's a beautiful day so come rock out with us and learn how you can save lives.

Ashton Kutcher vs. CNN

2009-04-16T06:36:00.000-07:00

The news today has reported that actor Ashton Kutcher has challenged news station CNN to a popularity contest via Twitter. Both are racing to gain one million followers on their respective Twitter sites. Kutcher explained, "I found it astonishing that one person can actually have as big of a voice online as what an entire media company can on Twitter. So I just thought that was just kind of an amazing comment on the state of our media, and I said that, if I beat CNN to 1 million viewers, then I would ding-dong ditch Ted Turner -- because I don't think it's gonna happen."

Is Kutcher making a valid point through his “contest” or is this just another ridiculous use of an online form of communication? Does this “contest” validate Twitter as a useful site or prove, to the opinion of many, that Twitter is an infantile waste of time?

Many readers might breath a sigh a relief- According to the article, “As of Wednesday afternoon, Kutcher's Twitter account had 896,947 followers, putting him in third place in the number of followers. Britney Spears was in second with about 905,640 followers, and CNN's breaking news account was watched by 937,787 people on the site.”
So maybe some of us don’t want to see Britney Spears’ Twitter as the second most popular, but at least CNN reigns number one. Let’s make sure it stays that way- Start clicking.

Introducing the Wisdom-of-the-crowd Publishing

2009-04-08T18:47:00.000-07:00

Publisher of Wikipedia speaks about using a Wiki Successfully: Jimmy Wales

View his interview on not only succesfull Wikis, but the future of Wikia.com

-Reach out to the community
-Find avid users
- Authentic: Don't go at it as a "PR Puff Piece"
-Engage in dialog.
-Let go of the control "Bare to be Hands off"
- You can't delete bad reviews or else fans view the site as illegitimate and will leave.
-Except that the community is not always going to go your way.
-If they are fans don't like it, you probably did something wrong.

Car Advertising gets a Makeover

2009-04-07T08:18:00.001-07:00

With our current economic state it is no surprise that car sales are down. In efforts to appeal to young drivers, the new Nissan Cube has partnered with TBWA\Chiat\Day ad agency to position the Cube as the latest "Mobile Device."

TBWA\Chiat\Day is responsible for creative work behind the iPhone as well. Read this New York Times article to learn about the new campaign targeted at young drivers.

What do you think of this approach to advertising cars? Is it strong enough to battle the economy?

Your Friendly Neighborhood Facebook

2009-03-30T00:03:00.000-07:00

Browsing CNN.com proved to be pretty interesting over the weekend. A video has been posted about a man, Al Chapman, who had both of his trucks broken into. Chapman’s GPS, XM radio, and radar scanner were stolen from the two vehicles.

His wife was able to network with neighbors on Facebook to catch the thief and alert police who were gathering finger prints from the scene at the time. The 18-year-old suspect lives only a few houses down from Chapman.

“Catching criminals on Facebook” could be the new thing. Anyone out there interested in doing some private investigating? Facebook could be your personal outlet for your CSI addiction. Oh, and let us know if you catch anyone.

Obama Ignorers Tradional Press

2009-03-24T08:59:00.000-07:00

Professors have ingrained the traditional communications model into our heads throughout all of college telling us that the sender sends the message through a channel---where it hits heavy turbulence due to noise—then it is decoded for the audience.

For President Obama and his communication team, the noise and decoding is critically damaging their message. The Washington news corps and news commentators everywhere deconstruct and put their own perspective on the message before it even gets to the target audience. By this time, the audience forms an opinion based on what the decoders say, rather than forming their own opinions based on the original message.

For President Obama, the traditional model is not working. Politico signals the end of the honeymoon phase between the press and White House and the beginning of “hazing.”

To fight against the press, Obama and his team have a new strategy: to go beyond traditional news sources and address more liberal and local news sources. This will hopefully ease the commentary and allow an environment where audiences are directly listening to the White House message before hearing the analyzed and sometimes interrupted version of a message.

Through addressing sources like the Huffington Post, Obama hopes to avoid skeptic journalists putting their own spin on the White House Message.

A Rowan Alum's Journey: What's this Cover letter you speak of?

2009-03-22T23:01:00.000-07:00

By: Dan Linn

You know

It’s Funny

About 300 PR students,

And over 700 Advertising and Communication students

Attend Rowan University,

Every semester with the sole purpose of attaining a job and start their career. But a simple yet all important aspect of attaining said job is rarely ever discussed. A cover letter provides a potential employer valuable insight into your writing skills and personality traits. The body you can highlight any skills or accomplishments that separate you from other applicants.

However it can be a double edged sword. An employer may find a glaring spelling misteak or even a misplaced comma, or colon. It’s important to go over your cover letter with a fine tooth comb, because first impressions can be hard to shake.

I thank you for your time, and hope someone actually reads this thing.

Respectfully,

Daniel Linn

Schools Try Separating Boys From Girls

2009-03-10T18:19:00.000-07:00

I found this article from the NY Times interesting:

http://www.nytimes.com/2009/03/11/education/11gender.html?pagewanted=2&_r=1&hp

Some grade schools around the country are separating girls and boys, placing them in separate classrooms. Read the comments of the teachers, administrators, students, and professionals. What do you think? Is this reinforcing gender stereotypes? Will it cause future gender cooperation issues in the workplace? Or is this a valid experiment/answer for low test scores in certain areas? Comment below.

Communication and Gender

2009-03-09T11:19:00.001-07:00

An article recently published on CNN.com brings up an interesting point- “Everyone loves his mother.” What about it? As the article points out, one of the main problems with that sentence is it implies gender, but replacing “his” with “his or her” sounds bulky and awkward while replacing “his” with “their” is grammatically incorrect.

What’s the significance? According to the article, it seems that several people have been tweeting about the lack of a gender neutral pronoun instead of writing short sentences to update readers on their daily lives. That means that Twitter is actually being used for something potentially very important as “more than 100 proposals” for a new pronoun- Including “ip” and “thon”- have recently emerged.

Of course, for all of the grammarians out there this is not a new concept, but the issue is finally getting some real attention from media outlets that have picked up on the fact that people around the country have been tweeting about “his” and other gender implicating phrases like, “men at work.”

For anyone majoring in anything that has to do with communication it might be a good idea to keep an ear out for a new pronoun. In Public Relations, PR counselors always seek to address everyone fairly and equally to get their messages across. A new pronoun could benefit anyone in PR immensely by making it that much easier to address all audiences simultaneously, without having to worry about the correctness of the pronoun.

Ditch Britney Spears Twitter for something a bit more educational. And, please, stop writing “2” instead of “too.”

Longer school year equals bigger burden

2009-03-05T12:22:00.000-08:00

By: Kim Ciesla

Arne Duncan, the Cabinet secretary in charge of education, favors longer school years. He claims U.S. students have a bigger disadvantage because the United States has a shorter school year than other countries. "It doesn't matter how poor, how tough the family background, socioeconomic challenges," Duncan said. "Where students have longer days, longer weeks, longer years--that's making a difference."

Duncan compares United States students to students of other countries with this statement. Why? How does he measure "success?" By grades? Test scores? Placement in the workforce? Countries like China, Japan and India favor status in the workforce and placement in the caste system. In the United States, our society used to be brought up on the importance of family, and success on an individual level. We shouldn't be comparing ourselves to other countries in the first place when our societal values differ from other countries.

United States schools, however, face unique challenges of the No Child Left Behind Act. Many school administrations would love to have every child succeed, but there will always be students who are common sense smart as opposed to book smart. Not everyone can be a straight-A, perfect test-taker. Every student has their strengths and weaknesses, and half the time students get frustrated when they don't understand the material being taught. Instead, we need to focus on how students learn, and teach to meet their needs before we lengthen school years, weeks or even days.

In addition, many schools across the nation lack the necessities for a longer school year, especially during the summer months. Most older school buildings do not have air conditioning units, making classrooms extremely uncomfortable to pay attention, even in the early summer months. Also, take into account the school budget (taxes!) would increase in order to pay faculty and school expenses needed for a longer year.

Duncan's motives create another issue. Does he feel more for the parents who work full-time and the children left to be raised as latchkey children, or does he really feel for the students? While his viewpoints might be convenient for full-time parents, latchkey children shouldn't be the concern of the education secretary.

To improve the success of students, Duncan should start by restructuring the concept of tenure. I have had teachers in middle school whose classes I've learned nothing--simply because they have tenure and feel they don't need to exert themselves. These teachers come for a paycheck, not because they love what they do.

My seventh grade English teacher: perfect example. Spelling tests went from 20 words to 12 or 13, just because she didn't feel like giving the verbal part of the test anymore. Homework was cut from four times a week, to two. I hated that class purely because I didn't learn anything! Students can't be motivated to learn when teachers like this don't encourage learning in the classroom.

Tenure should be an honor, a thank-you for hard work. Some teachers truly express enthusiasm for their students’ success, and those teachers should be rewarded with tenure. Not teachers who slide by for three or five years and then get offered tenure just because nothing "seemed" wrong during an evaluation that takes place for 45 minutes a few times a year—a total act if you were to ask the students who attend the class every day.

Before Duncan tries to initiate longer school periods, he needs to figure out what will truly enhance success in the classroom. Students currently have low motivation to attend school. Our government needs to listen to the people who know why before they take on programs that will make the problem worse.

Climbing to the top

2009-03-03T00:05:00.000-08:00

I was watching Food Network yesterday when a commercial came on that piqued my interest and I was immediately moved to check it out. The Ladders is a job search website that “roots out” lower paying jobs and only finds high paying jobs for your skill set. The job search engine only notifies you of jobs that pay over $100k based on your resume and level of experience. Of course, this site is specifically dedicated to “senior-level professionals searching for $100k+ jobs” and neglects those who hardly any work experience, but it is an interesting concept.

Right now, the site offers a search through 44,961 jobs- A number that seems to fluctuate daily. The site is similar to other job search engines offering a resume upload, e-mail alerts, and “expert career advice” like Monster.com and CareerBuilder.com. Even the example search contains titles such as “VP” or “Director” in whatever zip code a user types in so for kicks I typed in Glassboro’s zip code and “Public Relations Manager” to see what came up. You must become a member to see job details, but I was able to peek behind the pop-up to see what the search engine found. While I was honestly expecting next to nothing, two management positions appeared, both posted on February 17th and both located in Salem. Again, automatically, both jobs that pay at least $100k.

Membership does have a price of $30 a month for “unlimited job access” and benefits such as the weekly jobs newsletter, but I’m assuming that if you have enough experience in the workforce to only search for jobs that pay $100k and up, I doubt this little fee will break the bank.

TCNJ Remains Silent

2009-02-26T16:03:00.000-08:00

By: Lauren Cibelli

On Wednesday, February 18^th, Ann Coulter—a radically conservative political commentator, syndicated columnist, and best-selling author—addressed the students of The College of New Jersey (TCNJ). It wasn’t until the end of her speech that the controversy began.

Michael Tracy, a political science major at TCNJ waited his turn to ask Coulter some questions after her speech. As he approached the stage, police officers ushered him off the stage and arrested him. In the midst of the arrest, Tracy admits the officers unnecessarily brutalized him. (There are many other details to the story I will let you read for yourselves, but I felt it was best to give a little background of the story before I raised my own questions)

Here is Tracy’s full account of the story, posted the day after the event.

http://www.dailykos.com/storyonly/2009/2/19/155659/800/272/699418

It wasn’t until I walked around Rowan’s campus yesterday that I knew anything of this event. Sidewalks and posters saying “Facebook Michael Tracy” and “Stand with Mike Tracy” but I didn’t think anything of it—I assumed it was something going on in the student center. When I opened up the Whit (Rowan’s weekly newspaper) I saw a photograph of the words I had previously seen on campus and my curiosity grew. As I read the article of Tracy’s I became somewhat frustrated that I had not already heard about this incident. The most appalling information I discovered in my reading was that the incident happened over a week ago.

What makes me most curious is how the public relations professionals at TCNJ are handling this situation. From my own personal research, I have only seen one statement from Matt Golden, executive director of Public Relations and Communications, said Tracey was "behaving in an unruly, and somewhat aggressive, manner.(The police) were forced to restrain him," Golden said. "He was not cooperating and therefore was arrested."

While I feel it was wise for Golden to keep things short and simple, a week after the event, Tracy is getting more and more press coverage, while TCNJ remains quiet. As a public relations student, I feel this is a bad example of what to do in a situation. TCNJ should find some way to protect their image when thousands of prospective students are hearing Tracy’s story of police brutality. This raises an issue of campus safety and security, something that has become a very big deal in New Jersey Universities after Donnie Farrell death at Rowan University and TCNJ’s death of John Fiocco.

Although I am just a student and can not begin to understand the immense stress that the public relations department at TCNJ is facing, I fear for other students like myself who are not getting an accurate demonstration on what to do in the midst of controversy.

Celebrity Twitter

2009-02-25T00:36:00.000-08:00

As Twitter’s been the talk of the town lately, let’s not forget that although Karl Rove might get his fair share of followers, Celebrity Twitters seem to be the new thing to check daily (if you’re into a slow and constant feed of gossip).

I’m also a pretty staunch skeptic like Brianna, but after reading her blog, I decided to try to reform my opinion and look into it more.

TIME recently compiled a list of the Top 10 Celebrity Twitter Feeds and who was number one? Britney Spears, of course. It seems that the former pop princess and mother of two still has a substantial number of devoted followers that want to know what she’s up to 24/7.

Does this cancel out the effectiveness Twitter used in the political realm? What do you think people are more interested in reading or likely to click on first?

My guess is as good as any, but with that, I’ve got a haunch that Snoop Dog’s Twitter is a lot more popular than even David Gregory.

Rowan Parking Proposal Plausible?

2009-02-24T21:41:00.000-08:00

I was told to pass this along from SGA to as many Rowan students as possible, so why not start here? At the last SGA senate meeting, a new parking proposal for the 2009-10 school year was brought to our attention.

The PowerPoint presentation was not distributed or posted online, so I am doing this from memory. First, I will cover the cost.

Residents, prepare to pay $200 per permit for a non-guaranteed parking spot. Commuters, a steep $100 will be added to your tuition if you want a spot. The reasons for the increase?

First, the school wants to build a new garage in front of the heating plant to supply parking for the residents living in the new apartments up Route 322. Second, part of the parking problem on campus is there are so many students who need a parking space. It is believed the large increase in price will deter a percentage of students from keeping their cars on campus. How is this idea backed up? I do not know.

Next, the parking lots will be re-assigned. In short, some commuter lots will be taken away, faculty parking will be increased, resident parking will be increased a little bit, and a metered parking area will be added.

There is more to come on this developing proposal. Anyone who is not graduating, keep your eyes and ears out for more information. If you have an opinion to voice, go to any SGA event, or post your comments on the Put Up or Shut Up board outside the SGA suite in the student center.

Washington gets busy with Twitter

2009-02-23T19:17:00.000-08:00

As a skeptic to whether Twitter is really a useful tool, I found this story from Politico to be very interesting. They put together a list of the top 10 influential bloggers in D.C. .

Number one on the list is Karl Rove who Politico claims gave readers access to "what is going on inside Bush's head."

In fact, did you know over 60 members of Congress tweet!

Number 3 on the list, David Gregory, host of "Meet the Press", even tweets 16 times a day!

Touche, Twitter!

The Internet May Not Forget, But Neither Should You

2009-02-18T16:20:00.000-08:00

Since Facebook has been such a topic of discussion, I have chosen to expand on Brianna's last post.

So, let's recap – in short, Facebook has claimed the rights to use any and all information posted on your account whether it is on there or not, meaning they archive all information posted at any given time.

My reaction: SO WHAT???

The internet may not forget, but people, don't forget about the internet. Facebook, like all other websites, is not some safe community where you can post personal information and things of that nature that you don't want to be made public or used for reasons other than for your friends to see.

First of all, Facebook aside, who says that some random person can't go on your Facebook page, steal your information, and use your information for malicious purposes? What if you post artwork, writings, or photos that you have spent time on and someone steals it and claims it as their own? Don't think that by making your page "private" that you are secure from the world seeing your page.

Also, what is preventing Facebook from archiving your information without you knowing about it? How do we know that they weren't doing it all along, and decided to squeeze it into the TOS to cover themselves in case of any suit filed against them? It's not like when you delete things on Facebook, you are wondering "Hmmm... Is Facebook archiving this? Should I have posted it in the first place?" No!

There are so many possibilities. Here is the moral of the story:

DON'T POST PERSONAL AND PRIVATE INFORMATION ON FACEBOOK, OR ANYWHERE ELSE FOR THAT MATTER.

Anyone can see it.

Anyone can use it.

The end.

The Internet Doesn't Forget

2009-02-17T18:10:00.000-08:00

The latest uproar on Facebook, is the recent change in their terms of agreement. The agreement that users " may remove your User Content from the Site at any time. If you choose to remove your User Content, the license granted above will automatically expire, however you acknowledge that the Company may retain archived copies of your User Content.”

This has left FB members skeptical as to what Facebook will do with this archived information if the User choses to cancel his or her account.Founder and CEO of Facebook, Mark Zuckerberg, on the defense claims that Facebook will not do anything negative with the archived information.

Adam Ostrow of Mashable warns us to be more weary than ever of what information we put on the Web and that when we do post, it is permanant.

Reality TV: A False Reality

2009-02-16T18:11:00.000-08:00

By: Meghan Mitchell

There are many things people think about reality television – it’s stupid, funny, interesting, educational and/or entertaining. But is reality TV today still what it originally set out to be?

MTV started reality TV with its hit show, The Real World. This show opened viewers’ eyes to different people and their realities. Today, reality TV shows have drastically changed. They seek out train wrecks to entertain viewers rather than cultured people from different backgrounds. For example, shows such as Rock of Love, A Shot at Love, Charm School and Paris Hilton’s New BFF exploit people for all the wrong reasons.

Competitive dating and celebrity personalities have taken reality TV and turned it into downward spiral towards bad scripts and poor acting. How much of what we see is even real? And what ideas and norms are being promoted through these shows? Charm School, a show that strives to better girls “gone wild”, has kicked girls off because there is no need for improvement. So, in other words, in order to win the actual competition you have to first hit rock bottom – what image does that portray? On Paris Hilton’s New BFF, girls worship Paris and serve her hand and foot to win. Is that the definition of a best friend, or an obsessed, fame hungry individual? Whether participants in reality TV are there for the real reason, according to the show, or just trying to get on TV, they end up embarrassing themselves and ruining their reputations in THE REAL WORLD.

I can sit here and rip apart these shows for hours, but the truth of the matter is, every time one ends, another pops up. What does this say about today’s entertainment culture, and us as its viewers? Almost every channel has at least one reality TV show, but is it just MTV and VH1 that degrade its participants? If these insane shows continue to prosper, I’m seriously worried for the future of teenagers that watch the programs. Some may view it as a car crash, “you don’t want to look, but you can’t turn away,” – these viewers probably find humor in reality TV; but, others may still view these shows as REALITY – one that, hopefully, never truly exists.

Job Market Survivors: Surviving the Job Market Tsunami

2009-02-12T15:02:00.000-08:00

By: Erin Phillips

Outdress, outspeak, and outsmart your competition. PRSSA will be hosting Job Market Survivors Tuesday, February 17, 2009 from 11 a.m. to 3 p.m. in the Student Center Pit. This event will give all Rowan students the opportunity to have their resumes critiqued and participate in mock job interviews with members of the CAP center. Also, every hour on the hour, the CAP center will give a brief presentation on all different aspects of resume building, job interviews, and even what to do at a career fair.

Unlike the College of Communication, many students don't have advisers willing to tirelessly critique students resumes. For many, they type up a list of their credentials, slap on a few references, and send it out tp a future employer. If they are lucky enough to even get a job interview after that, they go in totally unprepared. Job Market Survivors' goal is to make Rowan students to be confident walking through their future employer's office doors. We want them to surf (pun intended!) above the competition and stand out among the countless other applicants.

After attending the event, Rowan students will prepared for every type of question an interviewer can throw at them. They will be dressed appropriately and conservatively, and they will have stellar resumes. They will outdress, outspeak, and outsmart all of their competition.

Any questions about the event, contact Erin Phillips at ajfprssa@gmail.com.

'Coming up...cognitive dissonance.'

2009-02-11T16:55:00.000-08:00

On Monday night's edition of the Daily Show, Jon Stewart pointed out the hypocracy in Bill O'Reilly's show about privacy.

O'Reilly believes that the paparazzi should stay out of the lives of celebrities, calling them, "the scum of the earth." But, when out for his own information O'Reilly ( and his staff) ambush politicians and celebrities digging for information.

Stewart points out this hypocracy, noting that when the Factor needs information or someone disagrees with the show, these people become the victim of ambush. Stewart says, "Coming up on 'The Factor,' cognitive dissonance."

What do you think? Lack of one united voice?

Old Habits Die Hard

2009-02-10T16:07:00.000-08:00

By: Courtney Sizemore

A couple days ago, I was sitting on Facebook when my chat box popped up. This wouldn’t be strange for most college kids but IMing me was my 50 year old uncle.He’s new to the Facebook thing, he’s new to blog thing, and he’s just starting off on his new role in our family business. So needless to say, he’s lost.

My family owns a wicker furniture business in Philadelphia called Charles Schober and Co. Alfred Schober is my great great grandfather, who started the small business in 1892. Since then, my great grand father, Charles took over, and passes it down to my grandfather Alfred, and then finally to my three uncles, Richard, William, and Thomas. Everything runs in the family, everything remains constant, and change is unspoken of.

On their website it says, “We believe that a good business does not spring up overnight, but grows slowly, because it is rooted in the solid ground of customer satisfaction. That's why all orders are important to us. It is our hope that we can grow together in business and friendship.”

As much as I want to commend my uncles for their hard work and dedication to customer satisfaction, I could almost hear my uncle Bill shouting at me through Facebook IM asking for dire help in need of PR help.

With today’s economy, my uncle is realizing more than ever the need to keep up with competitors. Even if it means changing your old ways and adapting to things you aren’t comfortable with.Good PR is an art of sorts and requires some research, thought and planning at any level, not just grand scale businesses that we keep directing our attention to for jobs after school.

It’s incredibly beneficial to stick to the basics when applying the sources such has Facebook as my uncle has. Even large corporations often fail to realize who their audiences actually are. We all forget to do the small work and changes to see the greatest change and benefits to our careers.

I’ve found while researching over the last few months for our business that small business owners actually have opportunities and forums beyond the usual advertising and networking options. The only limitation is often money. But still then, even they can learn to be their own best promoters. Small businesses give the homey feel and the materials feel like you are buying quality products for a reasonable price. It’s a matter of finding of how to get that message out to the public that each company must wrestle with.It’s the M-A-C triad people! How good is the promotion without the message, the audience, and the channel all distributed properly through research. .

Super Bowl Ads Super Stunk

2009-02-06T17:17:00.000-08:00

If I had a million dollars, well, I’d buy you a short commercial during the Super Bowl. In fact, you would need three million dollars to secure a 30-second spot during the big game this year. Some companies shouldn’t have wasted their money, or our time with some of the ads that came out.

They weren’t all bad. Each spot was posted on youtube and voted on by the public as part of the “Ad Blitz 2009” contest. Doritos came out on top with its “Free Doritos” ad. Basically, an office worker pretends he has a crystal ball (snow globe), predicts there will be free Doritos at the office, and hurls it through the glass of the vending machine. Other companies rated in the top five were E-Trade with the singing baby and CareerBuilder.com with, my personal favorite, a talking koala bear being punched in the face.

Some of the ads, though, did not convey a message. A good example would be Coke Zero’s attempt at recreating and putting a spin on the famous Mean Joe Brown Coke commercial (if you don’t know what I’m talking about, make sure to look it up). Some didn’t know what company it was for, confusing it for a Pepsi ad.

Some of the ads were interesting and unexpected. Cash4Gold typically advertises during daytime and late night television, promising cash for unused gold. They had a 60-second spot featuring Ed McMahon and MC Hammer, two notable, in-debt celebrities of the past. Also, Miller stuck its head in there with a one second spot of some guy who simply yells “High life!” – that’s all. The animated Coke commercial was also interesting and creative.

Overall, the Super Bowl ads this year were disappointing. Some were good, some were plain ugly, and some were repeats or old ideas, like the E-Trade babies or those horrid Sobe geckos. Many of the commercials were for movies or TV shows anyway. Let’s hope next year there is something to look forward to. I mean, the Super Bowl isn’t actually about football, right?

Obama yells, "Yabba-Dabba-Doo!"

2009-02-05T17:21:00.000-08:00

While campaigning for the Whitehouse, Obama hosted massive events, kept in constant contact with his grassroots supporters via e-mail, and has thousands of people working for his cause. Upon entering the Whitehouse, his Blackberry seems the only thing Obama was allowed to keep.

As President Obama pushed his message for a new economic stimulus package, it lacks the same effectiveness of his many messages prior to entering office. Some critics blame the cave-man technology the Whitehouse embodies. The political blog, Politico compares this to a battle between the Jetsons and the Flinstones. Obama was cut off /blocked from his more than a million- person e-mail support. According to Politico, because of government ethics Obama’s grassroots organizations were forced to disassemble. As we all know, these grassroots organizations played a major role in the wide spread popularity in the Obama campaign. How does the Obama fortress hold in this Stone Age territory?

Politico see’s Obama currently loosing the “message war.” Without the large scaled events, Obama is having trouble making newsworthy events. Making the move from “ I” to “we” also seems to be plaguing the Obama camp. Politico sees the Whitehouse competing for attention right now. As Obama hosts important political figures at the White House, Hilary Clinton is sworn in as Secretary State--- immediately focus shifts away from the stimulus package.

Politico suggests isolating a presidential appearance for maximum impact--- something Obama’s PR team has no mastered yet.

The internet has struck an age of user-based content; advertisements, products, and services are now based on what the consumer wants. Is it time the government work on a more user-based model? Would it be unethical to allow grassroots Obama sectors to continue to work through the next four years?

Points to Ponder

2009-02-04T18:04:00.000-08:00

By: Ashley Phillips

In 2004, Howard Stern made the move to Satellite Radio to embrace his freedom of speech. Five years ago Satellite Radio promised its audience a commercial free network of uncensored experiences and music. Still, personalities like Stern and Don Imus face consequences for what they say. Should they be held accountable for what they say? Or are they in fact entitled to their freedom of speech?

Further, have you recently listened to Satellite Radio? Noticed all the advertisements? Is Satellite Radio yet another company being hit hard in this economic recession?

Planning Ahead

2009-02-03T13:56:00.000-08:00

Where do you see yourself next year? If you haven't created goals for 2009 yet...what are you waiting for? Land that internship, get that interview. Learn how to network and market yourself so you can obtain a position at your dream job. Most of all do your research and find your place in the corporate environment.

Check out Fourtune's 100 Best Companies to work for. These are companies that are hiring right now.

I know it's competitive out there in the job market, but I thought I'd pass this along to my fellow Rowan alums.

While you're tweaking your resume, pulling your best writing samples together for your portfolio and creating a professional image on all the social networking sites out there (PRSA Job Center, LinkedIn and Facebook) - don't forget the basics! Start with doing your homework on company cultures. Find a place to work that makes sense both economically and personally.

A Rowan Alum's Journey: Dues and Don'ts

2009-02-02T08:57:00.001-08:00

By: Dan Linn

As a recent graduate I must admit a college degree is not what it used to be. If you think about the amount of people who actually attend college nowadays, I like to think of it as a rich man’s high school diploma. This is why now more than ever, it’s important to pay your dues.

Work rarely goes unpaid. Even if there is no monetary compensation for work rendered, a positive outlook could change the way you view time spent. With all the money invested in proving your mental merit, it seems silly to avoid getting your hands dirty in a real world setting.

As an unemployed college grad (and by unemployed I mean a 9-5 job that does not include pushing papers at a nursing home) I fully expect my first real professional assignment to go unpaid.

*Cliché Alert!* With the economy in the state it is today, I’ve come to two realizations:

1: I have a powerful urge to strangle a banker.

2: I don't see my job hunt going far in the future without showcasing my abilities pro bono now. (That's bono, not Bono.)

If you see your future consisting of an office job, please get in an office right away. Even if it’s just secretarial work, an office setting tends to require a certain amount of discipline and self awareness not instituted at a college level. In other words, get your frat humor and fart jokes out now, before you get the real job you’re looking for.

But if getting paid is your main objective out of college, please beware. Your chosen major brings both the highly credentialed and the barely legitimate. As a rule of thumb I am weary of any business that responds to my resume through email. This is a tell tale sign of a company looking to pray on the innocent and impressionable. Most of these companies (which shall remain nameless, for libel is no friend of mine) hide under a marketing alias. But all they really are is commission based door to door selling, with you the employee incurring most operating expenses.

In short, I have found marketing firms that change their names regularly, trying to hid or shake the bad image they so justly deserve. Research a potential employer thoroughly, being a member of the Better Business Bureau means nothing. If an employer actually uses that as its main selling point, I’d think twice.

Bottom line, in this big world the smallest oceans can make the biggest waves. Any work rendered now, may lead to an opportunity later. When professors tell you contributing to PRSSA is a great way to network, listen to them, last time I checked they have real jobs. Personally I viewed those speeches as I viewed my father telling me to wear a seat belt or the TV telling me to quit smoking, but in reality, I work with old people….so make your move.

Wanted: Interns

2009-01-30T10:08:00.000-08:00

During an advertising conference at FIT in late November, Kathy Aaronson, CEO at the Sale Athlete, Inc spoke to students about finding a job. She found that when looking for an internship or job one of the least likely ways to get a job is through contacting the company or internet help site.

But in my own search for a summer internship I have found much success in Craig's List. Pick your location, your vocation and then search for internships. New opportunities are posted daily.

We talk in our advertising/public relations classes that the most successful messages are delivered when you are communicating to an active audience. Craig's list delivers no better audience. The companies posting are the ones looking to fill positions immediately.

Even more, the descriptions of what these companies expect of an intern are helpful when writing a cover letter or personal statement. After reading countless posts, words used most often to describe ideal interns include proactive, self motivated, attention to detail and organized.

You can even check to see what type of computer skills companies are expecting of interns in your field. Most of the posts I have seen require, simply, Microsoft Office. Others require knowledge of social networking sites or Photoshop. And wait... some even require QUARK!

Craig's List is a good way to see what's out there, what's expected and allow of even more opportunities to find an internship!

Positive Reinforcement: Quick Tips on Making Yourself More Valuable

2009-01-29T17:40:00.000-08:00

By: Britt Horner

I know we are all sick of hearing, “It’s impossible to get a job because the economy is so terrible.” So, instead of looking at the situation negatively, use the following helpful tips I collected from working professionals.

These simple suggestions will make you a more appealing candidate for a job or at the very least, get you into “professional mode.”

Intern where you want to work: If you can get your foot in the door early and prove yourself an excellent worker, you have a better chance at securing a full-time position. If the company you are interested in only offers an unpaid internship, do it.

ALWAYS send a follow up email after an interview: Go the extra mile and show your potential employee you are truly dedicated to taking on this position. A polite gesture can make all the difference.

Always have a pen: Something this simple shows that you are always prepared. Don’t be rustling around in your bag at an interview looking for something to write with.

Learn ANYTHING technical that you can: In our society where technology has just about taken over, knowing more tech stuff can make you indispensable to an employer. Know the basics (like Microsoft office,) but if you can, learn about computer hardware.

If you can, take a graphic design class: Knowing programs other than Quark are to the best of your advantage. Indesign, Photoshop, and Dreamweaver are programs often used in the PR/Advertising field.

Write well (Duh.): Have a strong resume and strong writing samples. Spelling and grammatical errors are unacceptable. This idea is beaten into our brains every day, but SERIOUSLY, make your work flawless.

Get a mentor: Find someone in the profession or a teacher that is willing to donate time to you. Email them your work before you give it in. Have them look over your resume. Call them with questions. A mentor can be a guiding light when you need one the most.

Be Organized (Another Duh): Have extra copies of your resume easily accessible. Make sure your portfolio is professional looking and has your latest work first. Don’t give in crinkled papers with stains on them!

Save complimentary emails: Make a file with complimentary emails from professors, former bosses, or other people related to your field. Besides being a confidence booster, some professionals suggest printing out copies and sticking them in the back of your portfolio. It shows an employer your outstanding work ethic.

Be willing to wear different hats: Portray your enthusiasm to learn. If the employer asks if you know something and you don’t, tell them you will learn it.

# 1 Chapter in the USA

2009-01-28T09:45:00.000-08:00

For many this semester serves as a catalyst for change. Graduating seniors are searching for their niche within the ominous job market, while underclassmen are taking the reins of PRSSA and proactively creating goals for next year.

During the spring semester students look to network with professionals, gain valuable experience and find internships or future places of employment. Ultimately as students we strive to balance our theoretical knowledge with hands on field experience.

Rowan University’s AJF Public Relations Student Society of America (PRSSA) Chapter continues to facilitate innovative fun ways students can get invaluable insight from professionals and put to use what they’ve learned in the classroom.

If you’re new to PRSSA or want to take a more active role in the society you picked to right semester to do so.

Here’s a little snapshot of what’s in store.

Come to interesting meetings with professional speakers.
Learn exactly what PRSSA executive board members’ responsibilities entail so you can run for a position on the 2009 – 2010 executive board.
Attend Lights, camera, PR action – trends in the entertainment industry Rowan’s Regional Activity to meet today’s top entertainment PR professionals.
Coordinate a fundraising event to benefit student travel expenses for the 2009 PRSSA National Conference in San Diego.
Travel to New Orleans to vote for the PRSSA National Committee, meet students from 297 universities nationwide, take part in leadership building sessions, and visit a new city.
Execute the 17th annual Organ Donor Day philanthropic event to promote and educate students on campus and receive positive media coverage within Philadelphia/New Jersey regions.
Gain hands on experience and create quality portfolio pieces by teaming up with PRaction, Rowan University’s student-run public relations firm.
Attend mentor night to get a feel for what career opportunities are available via the PR industry.
Participate in an agency tour.
Most importantly create lasting friendships. Meet a passionate group of students who immerse themselves in diverse activities and want to help you take advantage of as many opportunities as possible throughout your collegiate career. These people become a base network serving to help you navigate your road to a successful career in PR.

PRSSA meetings begin today in room 226 in the library at 5 p.m. For those of you who are new to PRSSA come 15 minutes early and attend our new members meeting. Rowan PRSSA has a little bit of everything to offer. Get involved this semester and help our Chapter achieve its goals and have a ton of fun along the way. I can’t wait to see familiar faces and meet our new enthusiastic members.

I know you are eager to find out the details for this semester. We’ll be sure to expand on each topic at the meeting. If you can’t make it to the meeting because of the weather or you have a class - but you are still interested in getting involved please feel free to comment on the blog. Ask questions – get answers.
Drive safely, see you at 5.

Traveling Across the Pond

2009-01-27T06:08:00.000-08:00

By: Lauren Bottazzi

Hello from London! It's truly one of the most exciting cities in the world. At first, it's a lot to take in, stepping off the plane at the enormous Heathrow Airport. Quickly, I followed people I recognized from my flight through customs and down to baggage claim. I prayed I would spot my suitcase making it's way around the luggage belt. I let out a sign of relief to see my gigantic suitcase moving my way. I was off to Terminal 3 to meet my CEA group. If you're not the type of person who likes to ask for help, there is no doubt navigating around Heathrow won't be an easy task. I hopped on the Heathrow Express, suitcase and all, and successfully found my way to Terminal 3. My group cheered when they recognized I had made it because I was the last to arrive. Next stop, Goldsmiths University of London.

The lovely city of London is rich in tradition, history, and diversity. On any given day, there are over 300 languages spoken here. Our guide, William, gave us a quick tour as we sped through the streets of central London. The flag over Buckingham Palace waved proudly and it indicated that Queen Elizabeth II was home today. During the taxi ride, my potential flat mates and I got to know each other. They were equally excited to be here and from all over country: Maine, Texas, Arizona, Ohio, Philadelphia, and South Jersey.

The British are all about "going green." In fact, I noticed that the lights in our flats are scheduled on a timer. Whenever we're out of the building, the lights automatically shut off in order to save electricity. As for the city, maintenance workers spend time sweeping cigarette butts off the street. On some street corners you will find something that's rare in the states. A glorified port-a-potty labeled "toilets" costs 50 pence to use but it's open to the public. Also, the bags in our kitchen are green bags and they're very strict on recycling. London's campaign to try and reduce litter is brilliant and it certainly captures your attention. Huge dumpsters painted in the colors of a cow have a billboard directly about them that say: "MOO FEED THE COWS !" An innovative and hilarious way to keep the streets of London clean. I hope to see animal print dumpsters at Rowan next semester.

Today, I Joined Twitter

2009-01-26T19:05:00.000-08:00

I have a confession to make. In my quest to stay on top of technology I somehow failed with Twitter. I heard of Twitter months ago, and just never made the time and effort to figure out what it was all about. Through my blog subscriptions I have read about many uses for Twitter. PR professionals are pitching stories through Twitter, and journalists are covering them. People use Twitter to self-promote or to follow their favorite corporations or celebrities. According to one article, President Obama announced his running mate via Twitter. So, today I finally decided to do my homework about this unique social medium.

I read an article by David Pogue of the New York Times called Twittering Tips for Beginners. I was comforted by his opening, in which he said that he too was late getting started with Twitter.

Please read Pogue's tips for new Twitter-er's in the quoted text below. If you want to know more, follow the link to the full article above, where you can read his complete explanation of each tip (some are not very clear unless you read on).

If you are on Twitter, what are your helpful hints for us newbies? Oh, and if you'd like to follow me, my twitter name is christinamarcus.

Pogue's tips:

"* You don’t have to open your Web browser and go to Twitter.com to send and receive tweets.

* Your followers can respond to your tweets, either publicly or privately.

* It seems clear that you, as a tweet-sender, are not actually expected to respond to every reply.

* The Web is full of “rules” about the proper way to Twitter, and a lot of them are just knowier-than-thou garbage: How many tweets a day to send out. How many people you should follow. What you should say. And so on. The first adopters are milking their early advantage for all it’s worth. I found one rule, though, that answered a long-standing question I had about Twitter: “Don’t tweet about what you’re doing right now.”

* People can be just as snotty on Twitter as they are everywhere else on the Internet.

* Another person criticized me for not following enough other Twitterers. The implication was that if you send out tweets but don’t subscribe to a lot of other people, you’re an egotist."

And Pogue's conclusion is:

"In the end, my impression of Twitter was right and wrong. Twitter IS a massive time drain. It IS yet another way to procrastinate, to make the hours fly by without getting work done, to battle for online status and massage your own ego.

But it’s also a brilliant channel for breaking news, asking questions, and attaining one step of separation from public figures you admire. No other communications channel can match its capacity for real-time, person-to-person broadcasting."

Considered Freelancing?

2008-12-22T07:35:00.000-08:00

In this tough economy, it has become more difficult than ever to find a job. Some people resort to jobs that have little to do with their preferred profession using none of their PR skills acquired in college. But there is hope--- become a freelancer.

You might ask, "Well, how does one become a freelancer?"

Easy! Guru.com is a site exclusively for freelancers and employers looking for professionals to do freelance work. Sign onto the website and immediately become a freelance professional. Upload your resume, work samples, what services you offer and become part of the freelance network.

From there the site works like the classified section of the newspaper, but easier. Guru.com notifies you when an employer is looking for work that meets your services. You then place a bid on the work, describing to the employer why you are qualified for the work, what you would charge and other logistical aspects. At the end of the bid period, the employer will pick the most appropriate nominee for the work. Upon finishing the work, you are paid.

This network is perfect to make some money while performing services you enjoy doing. A lot of the employers note that if they like the work you do, they will contact you again for further assistance. Ideally, freelancers hope that if the employer likes their work enough they will eventually become hired.

Social networking, with added bonuses---show off your work, get paid and get noticed

Some Quick Pointers on Social Networking

2008-12-19T09:42:00.000-08:00

College students today are faced with a dilemma when it comes to separating their social and professional lives. I'm sure everyone has been told this before, but it is important for graduating students to be aware of how they are presenting themselves on the web.

Jacqueline Whitmore's blog recently touched on social networking etiquette. Please follow the link for some helpful tips.

My tip is to Google yourself often. There may be information you don't want on the web coming up in those searches. Even if your digital record is presentable, it is good to know what other people are seeing when they search your name.

If you are interested in how social networking can translate into good public relations, PRSA is giving a free webinar on Wednesday, January 14. CLICK HERE to find out more about the webinar and register to listen in.

Do you have any pointers related to social networking?

Have the Media Lost Their Way

2008-12-17T10:09:00.000-08:00

How do you feel about the level of objectivity in today’s news reporting? Do you think the media have morphed into PR people? However you want to coin the phrase – media bias or journalism advocacy – if this is something that interests you, take a break from studying for final exams and stop by Bozorth Hall auditorium at 5 p.m. for some free refreshments and fun!

A panel of media professionals will go head-to-head with others in the media field in a Crossfire debate titled, “Watchdog or lapdog: Have the media lost their way?”

Presented by students of the senior seminar Case Studies in Public Relations and Rowan’s Public Relations Student Society of America (PRSSA) Chapter, the annual Crossfire Debate focuses on a controversial topic each year and includes both experts from the field and Rowan students and professors as panelists.

This year’s topic is fueled by recent reports that the media has become increasingly slanted in their reporting in many aspects, particularly the past presidential election.

The panel that will argue the bias of the media includes Dr. Joseph Basso, a lawyer and public relations and advertising professor at Rowan, and Laura Casey, senior public relations major at Rowan.

Panelists will argue that the media are objective include George Anastasia, an investigative reporter for the Philadelphia Inquirer and author of three books and Kate Gamble, a senior student at Rowan studying journalism, public relations and English.

At the conclusion of the debate the floor will be opened to questions from the audience.

If finals have you locked in the library and can’t make it to tonight’s debate, I’m still interested on how you feel about the issue. What are your thoughts on the current state of the media? Do you think the media will ever come back to being the fair and balanced source of news it once was?

Tis' the season to save, save, save!

2008-12-05T15:45:00.000-08:00

As the holidays approach, many companies are thinking outside the box to bring customers into their business. Will marketers be able to sell customers with their creative ideas?

Starbucks is defying the law of physics to sell more coffee. You ask, what does this mean? They are trying an experimental marketing stunt in order to bring customers into their stores. Cars throughout cities are driving around with a coffee stuck to the top of their roofs. If you are kind enough to roll your window down and let the person know, they reward you with a free coffee. Pretty clever huh? But will this be enough or will people just go in to receive their free coffee and leave without another purchase? Either way, I thought it was an excellent marketing strategy. There is nothing like a little advertising in disguise!

Not only are retail companies struggling, so are hotels. The first thing people cut back on are their travel expenses. Therefore, The Chelsea Hotel located in Atlantic City is offering to pay for your gas, if you stay overnight at their hotel. All you need is your gas receipt and a max of $50 will be adjusted off your bill.

Free is the magic word this holiday season. But companies can not afford to just hand money out. So, they are relying on their marketing departments to come up with unique ideas. What ideas do you have? If you worked for a company, what would you offer?

The Britney Spears’ “Comeback Communication Strategy “

2008-12-04T09:07:00.000-08:00

Despite her out of control behavior, and media gossip, Britney Spears’ fans awaited her new album, Circus, and longed for the hour, commercial free “Britney: For the Record.”
And prior to Sunday’s pseudo tell-all documentary, Spears traveled to the UK to make a guest appearance on the X-factor and performed on ABC’s “Good Morning America.”

Obviously with the release of her new album, hype is expected. But was this publicity for the purpose of her new album or something else?

I put forth the Britney Spears “Comeback Communication Strategy

Consider:
Timing: Britney Spears is frequently in the news. She is the most sought out figure by the paparazzi. Paparzzi pictures of Spears are always in demand. Since her meltdown, the world has heard and seen little about her. Her last album was released over a year ago. Audiences are curious as to what happened to Britney.
Audience: Spears’ fans are loyal to Britney and the drama that surrounds her. The audience was receptive.
Message: Britney Spears has recovered from the mental breakdown and released this new album representing a Britney re-launch.

The Image Plan:
Objective: To restore faith in Britney Spears with her fans, the media, and the music industry.
Strategy: Present to the public Spears’ story. Guide and control Spears’ image in the media
Tactic: Film a documentary exposing Spears’ life and allow her to tell her audience about what she went through, her state of mind and that now she is a better, smarter person.
The Sales Plan
Objective: To increase sales of Britney Spears’ new album, Circus.
Strategy: Use the Spears’ brand (perfume, her reputation) to advertise the new album.
Tactic: During the hour long Spears documentary, display only Britney Spears advertisements.

In my opinion, I think the communication plan to re-launch an emotionally stable Britney would have been a success if the message matched the merchandise.

From the responses I have read about Spears’ documentary it seems the media does not believe that “Britney is back.”

Sales will confirm whether the Spears’ sales strategy was successful

What do you think? Were the communications strategies effective?

How to React – Crisis Communications

2008-12-03T18:36:00.000-08:00

In times of crisis, PR practitioners become leaders. Advisers look to us to disseminate information to the public and craft strategic plans to remediate tough circumstances. Learning from one another’s experiences will in turn strengthen our profession.

Case in point, this weekend the attacks on Mumbai left India devastated. An AdAge article on Tuesday, December 2, 2008, recapped the unfortunate event.

Terrorists attacked ten targets in the center of India's financial, marketing, media and film industries. Three days of fighting between members of an Islamist group called the Deccan Mujahedeen and India's police and military resulted in 179 people dead. Most of the fighting took place at the city's premier hotels, the Oberoi and the Taj Mahal, which are frequented by foreigners.

With these terrorists’ attacks looming, the future of India’s tourism is ominous. Last year India attracted about five million tourists. This year they will see a fraction of the amount. Aware that airlines are already cutting flights into Mumbai, India's tourist board is working on a "repair" campaign to lure visitors back, said Suman Srivastava, Euro RSCG's Mumbai-based CEO, India.

A PRWeek article said Sheila Donnelly & Associates, a U.S. marketing and public relations firm, is on board to assist The Taj Mahal Palace and Tower.

Reacting quickly, PR professionals must notify the media and take responsibility for the problem at hand. Proactive planning and accountability will add to any PR person’s credibility. How one handles a crisis can make or break their career.

What do you think about the actions PR practitioners have taken regarding violence in Mumbai? Do you feel the situation was handled appropriately? Would you have done anything differently?

As well if you’ve ever encountered a crisis in the profession – please share your past experiences with us. What worked or didn’t work for you? Do you have any tips for the future PR industry leaders? We would appreciate your thoughts and insightful advice.

Where Does All the Time Go?

2008-12-03T10:16:00.000-08:00

Please excuse our ten-day hiatus. With the holidays coming up and the semester winding down many people, including myself, lose track of their priorities and enter a personal race to “get it all done.”

When it seems like there is too much to do and no time to do it, I like to take a step back and look at the big picture. I have a confession: I am a list freak. I have a to-do list for every separate activity I am involved in. Right now my lists include one for each class, one for my internship, one for each job (I have three!), a list for PRSSA and PRaction…and a few more. It probably sounds strange and obsessive, but when I become overwhelmed with all of my tasks, it is the simplest way to get back on track. And who doesn’t love checking off something they’ve accomplished?

So, as finals approach I want to know what little things keep you on track. Do you have any habits that help when you start feeling overwhelmed? Please comment so we can get a list of helpful tips going!

The Wired World In Which We Live

2008-11-23T08:35:00.000-08:00

By Lindsay Laubach

We live in a technology-based world where face-to-face communication has taken a back seat. Text messages, Instant Messages and e-mail take the place of human interaction, and this trip down the technology superhighway has taken a toll on our communication skills.

As PR practitioners, one of our greatest attributes is the ability to hold an intelligent, fluent conversation, either one-on-one or in a public setting. We rely on our impeccable language skills to seal an interview, pitch a proposal to a client and communicate to the media.

With our fingers doing most of the talking these days, how can we keep our minds sharp, articulation and people skills precise and keep up our reputation as well-spoken professionals?

PRSSA Call to Action

2008-11-22T12:09:00.000-08:00

By Courtney Sizemore

Standing for what you believe in, what you have faith in, and what you
devote your free time to isn't always the popular decision. Friends
outside of the Public Relations Student Society of America (PRSSA) say I come off obsessed, but as I see it, I am dedicated. Some of us are just becoming involved in PRSSA, and some
of us are veterans, and we come together for a variety of causes every
week/day regardless for a common cause. Some want to improve their
resume, some want the experience, some are bored, and some just
want to feel a belonging to a single organization. No matter what the
reasoning, we come together to celebrate the practice of PR, and for
good reason.

We are the coming generations of PR practitioners. Forget what you've
heard about faulty practice, the liars, the deceivers, and the
cheaters. We are a fresh start at new ideas with hearty experience. We
get to decide what kind of legacy we are going to leave. This doesn't
mean go into any future employment with the notion that nothing will
ever affect you. Know the challenges ahead, and pursue them anyway.
Believe in being ethical, believe in being right and fair, and above
anything, believe in your cause.

If you are graduating, question your motives for job positions and if
you believe that this is the right choice for you. Does this interest
you? Does this motivate you? Does this make you happy? If you aren't
graduating, ask yourself the same things. What are your strongest
assets and how can you apply them to the greater good right now!
Everyone has something they're passionate about. Seeing applications
for PRaction accounts, the staff sees your talents on paper and wants
you to apply them everyday. But you have to want to act once you're in
the position to do so!

What do you enjoy doing? Find someone to talk to in publications,
philanthropy work, entertainment, etc. Whether it is in Rowan's PRSSA
(and of course other PRSSA organizations across the country) or a
professional practitioner, don't be afraid to ask questions! Four year
olds ask questions all day long about why the sky is blue and the
grass is green because it's how they learn. Do the same. Throw
yourself into PRSSA. Immerse yourself in all it has to offer. Dedicate
yourself to the field and it will reap its benefits to you as well.

What's the job market like for the brand new PR professional?

2008-11-21T11:43:00.000-08:00

By Asia Thompson

Who's Hiring? That is the question I have been asking myself a lot lately. I am a senior public relations student, which means that in about 6 months I will be out there looking for a job. This is the time when having a strategy to find one is most important. Especially when jobs seem to be becoming more and more elusive.

We all know the economy is in bad shape, but how bad is it for communicators? And most importantly, how bad is it for brand new ones?

According to Michael Sebastian from MyRagan.com, the outlook this quarter is pretty grim, but that doesn't mean it will be that way in May. I tell myself not to give up hope, because that is a silver lining. And isn't that all we really need? If there is one thing I have learned this year it is that hope prevails. And According to Nicole Kieta, a recruiter from Melinda Holm & Associates the market will pick up again after the New Year. She says, "it always does."

Well, that's all well and good, but what's a brand new PR professional to do? In a tight economy, how many companies will be looking for fresh faces? My assumption is not many, but some will. So how do I find the companies that are willing to hire? And most importantly how do I stand out enough for them to notice me?

I turned to my mentor Lina Duverge, Corporate Communications Manager at Lifetime Television Network with this question. She says, "New grads should rely on their reputation. They should acquire recommendation letters from previous employers, join Linkedin and even cold call companies." She also advised to go on informative interviews, because it's a good way of letting companies of interest know you exist. Getting in touch with recruiters and headhunters isn't a bad idea either, because some companies only hire through them.

After much research and advice I've come to the conclusion that finding a job in my field after graduation won't be impossible, but it will be hard work; especially if this economy doesn't turn around.

The most important thing for me and other new graduates to do, no matter how bad the economy, is to persevere. We can't let this grim market get us down. In the words of my mentor, "The tide will turn, just like it has in the past." It will not be this way forever. Now, THAT'S a silver lining!

‘Perkanomics’

2008-11-20T10:47:00.000-08:00

As the Christmas holidays near, Macy’s credit card holders and employees will enjoy early bird benefits. They will receive an additional 15 percent off their purchase even after using their friends and family coupon collection they received in the mail

Rowan University students recently received free coffee cards to use at the newly opened Progressive Coffee House off of High Street in Glassboro, N.J..

Incentive matters.

The Internet trend firm, trendwatching.com dubs “perkanomics” as the new business trend and currency used to satisfy customers. The firm defines “perkanomics” as a “new breed of perks and privileges that satisfies consumers' needs and desires.”

In an attempt to break through clutter, a business will offer a perk to distinguish itself from the other competition. Although this is true, we have seen with industries like air travel and banking, with so many different perks from different brands, brand individuality disappears and perks end up adding to the clutter.

Although the new currency, “perkanomics” should be used sparingly. A brand like iTunes offers occasional free songs or packaged deals, yet still flourishes off of daily sales.

Trend watching is key for any successful communicator to reach audiences at aperture moments while still introducing new and exciting ideas to your boss, your client, or your audience.

Observe your own trends and see what people are talking about and what they want.

Share your results here.

Original article here.

Eat, Drink and Be Smart: 9 Ways to Avoid Disaster at Your Office Holiday Party!

2008-11-17T12:07:00.000-08:00

By Barbara Pachter

A sales woman brought her dog to her manager’s holiday party at his home. The dog proceeded to do his business on the dining room rug! At another party, a young man got drunk, cursed out his boss and was fired on the spot. And an administrative assistant wore a very tight, revealing, short dress to her office party.

Wheter you are a professional or an intern, your behavior at the holiday party matters. People do and say all sorts of inappropriate things at holiday parties. Your behavior always matters. Just because you are out of the office doesn’t mean that your behavior doesn’t count.

I recommend that you view the holiday party as you would any other business event. It is not the time to let it all hang out!

Here are 9 guidelines for holiday success:

1. MAKE SURE YOU ATTEND. Attendance at the company holiday party isn’t optional. Your absence will be noticed, and most likely, noted by your boss and other higher ups. At a seminar a young woman asked me if she should go to the CEO’s holiday party. She didn’t want to give up a Saturday night out with her friends. I had a simple answer: Go!

2. PREPARE CONVERSATION AHEAD OF TIME. Don’t just talk business. Be up-to-date on current events, happenings in your community. Read the newspaper, newsmagazines, company publications, and your professional journals.

3. STAY SOBER. Set a limit for yourself before you go to the party. It is much easier to limit your intake that way. Or, order a drink you don’t like and sip it slowly all night. A bank manager swears that he got promoted because his boss got drunk and she made such outrageous comments at the party that she was fired.

4. MINGLE. Talk to people you know and don’t know. This is an opportunity to meet new people. Don’t just stay with your group. Go up to people, say hello, introduce yourself, shake hands.

5. PAY ATTENTION TO YOUR BODY LANGUAGE. Even if the party is dull, it’s bad manners to let others see how bored you are. Don’t frown, slouch, cross arms or yawn.

6. DRESS APPROPRIATELY. It may be a party, but it’s still business. Nothing too short, too low, too tight or too anything.

7. PREPARE YOUR SPOUSE. If you’re attending the party with your spouse or significant other, prepare him or her in advance on appropriate dress and topics of conversation. Remember, his or her behavior will reflect on you. And if your spouse is supposed to attend, make sure he or she does. A CEO told his vice president that he was not advancing any further in the company unless his wife started attending company functions.

8. DON’T FORGET THAT YOUR BEHAVIOR ALWAYS MATTERS. Have a good time but…don’t make major personal revelations nor gossip. Don’t make the mistake of thinking that just because this is a party, you can address the company president by his or her first name.

9. SAY “THANK-YOU.” Be sure to send a thank-you note to the party’s organizer.

Barbara Pachter is a speaker, coach and author of numerous business books, including The Power of Positive Confrontation ($14.95, paperback, Marlowe & Co.) and When the Little Things Count ($13.95, paperback, Marlowe & Co.). She specializes in business etiquette and communication. Her client list features major organizations worldwide, including Microsoft, Cisco, Pfizer, Chrysler, and Genentech.

For a review copy of NewRules@Work: 79 Etiquette Tips, Tools, and Techniques to Get Ahead and Stay Ahead, contact: Catherine Milne, 212-366-2149, or Catherine.Milne@us.penguingroup.comFor a free copy of Pachter's communication e-newsletter, “Competitive Edge,” call (856) 751-6141 (NJ) or go to www.pachter.com.

Good Networking Gets "A Foot in the Door"

2008-11-15T16:04:00.000-08:00

Developing good networking skills should be number one for anyone involved with public relations. It is about establishing and maintaining interpersonal relationships within the workplace - it can also be utilized in everyday life.

Katharine Hansen, who wrote the book "A Foot in the Door," gives recommendations for students and graduates about reaching the hidden job market.

She lists a number of potential contacts including:

Classmates:
They are not your rivals or your competition (although it seems that way at first). Down the line you may receive a job opportunity through that friend you had in college years and years ago.

Alumni:
Hansen adds: “One of the best ways to find alumni is to check your college’s publications for updates about what alumni are doing…Bond with them by sharing updates about their favorite professors and classes.”

Guest Speakers:
Professionals that come to speak at classes, meetings, or campus events are valuable resources. Many are ingrained within the profession and can open countless doors.

"A Foot in the Door" is sold at most book stores and provides tips including networking, maintaining solid interpersonal relationships among many many others.

Are there any connections you can think of that helped you get to the next stage of your public relations career?

Survive a Job Interview

2008-11-13T20:04:00.000-08:00

As we prepare our resumes, polish the cover letter, collect letters of recommendations, iron the “job interview outfit,” and patiently await for the phone call back from employers, let us not forget about the interview process.

Some may think it is impossible to prepare for the interview, hoping to get by on charm, good looks, and a smile. Think again. The interview allows prospective employees to project a positive, impressive impression to the employer.

1. Tell me about yourself.
The most frequently asked question in job interviews, be sure to have a short statement or blurb prepared. It should not sound rehearsed and should cover work related items. Look to relate your experiences to the job you are interviewing for.

2. What do co-workers say about you?
JobInterviewQuestions.com suggests preparing a quote or two from coworkers, either specific or a paraphrase.

3. What do you know about the organization?
Do your research! Know what the organization does, the major players, where they have been, some of their goals, and current issues.

4. Why do you want to work for this organizations?
Monster.com explains that employers would be naive to think that every candidate wants the job because of a passion for what the organization does. It urges candidates to emit passion and motivation to work for the company’s cause instead of a matched skill set.
Sincerity is necessary and sensed. Relate your long term goals to the company’s cause.

5. Are you a team player?
YES. And have examples ready. But make sure not to brag, instead say it in a “matter-of-fact tone.”

Pointers:
“Tell me about a time when...”
This is known as a behavioral interviewing technique. Monster.com explains that these types of questions use your past experiences as an indicator of your future success. Demonstrate through examples that you have accomplished something prior.

Ask questions of your own.
Research enables you to gather thoughts for further questions about the company and the job-sphere.
Example questions:
-Describe a typical day in the office.
-What are some goals of the department

Have any tough interview questions you faced while on a job interview? Share them here. How did you respond? What would you have done differently?

Guerrilla Marketing...Coffee Anyone?

2008-11-11T11:06:00.000-08:00

According to Jay Conrad Levinson, guerrilla marketing is, "an unconventional system of promotions, running on a very low budget, by relying on time, energy and imagination instead of big marketing budgets." Levinson wrote the book Guerrilla Marketing in 1994. There is nothing like targeting a consumer when they are not expecting it. This can make the idea that's being marketed memorable, generate buzz, and even spread virally.

The Progressive Coffee House, which is holding its Grand Opening Saturday, November 15 on W. High Street in Glassboro, is working some guerrilla marketing magic. Students on the PRaction account will be handing out Progressive Coffee House cards which have a FREE small coffee on them all week. Just a little unexpected present while walking to your next class.

Levinson believes that when implementing guerrilla marketing tactics, small size is actually an advantage instead of a disadvantage. "Small businesses and entrepreneurs are able to obtain publicity more easily than large companies; they are closer to their customers and considerably more agile," Levinson stated.

So what I am trying to say is, "Progressive has a chance!" There is nothing like relaxing at a warm, comforting, coffee house, sipping on a FREE coffee! Just remember though, the Guerrilla Marketeer must "deliver the goods." In order to sell a product or a service, "A company must establish a relationship with the customer. It must build trust and support. It must understand the customer's needs, and it must provide a product that delivers the promised benefits," Levinson claimed.

I believe the owners at Progressive have all this and more! So keep your eyes open for a FREE Progressive Coffee House card and don't miss their Grand Opening Saturday November 15th.

Check them out on Facebook: Progressive Coffee House

Learn more from Jay Conrad Levinson on Guerrilla Marketing

Comment on the Coffee House.

Industry Trend--- Audiences Blur

2008-11-10T09:24:00.000-08:00

An article out of PRWeek entitled, “Multicultural Marketing Comes of Age,” summarized the sudden shift in reach Barack Obama’s campaign produced during the election.

Esther Novak, author of the article and CEO of Vanguard Communication, described Obama’s strategy as “ending the image of America as a ‘ one culture’ nation.”

I argue that although he ended the image of America as a ‘one culture’ nation, he created a nation working towards a common good, that within itself is a culture— a newly formed, pride-bearing American culture.

Demographically speaking, Novak makes a valid point about Obama’s ability to blur the line between separate target audiences. No longer is it about reaching either Caucasians or ethnicities or white-collar or blue-collar workers. It is more so reaching a broader audience accepting of a lifestyle— progression.

An Integrated Marketing Strategy
To reach this progressive, mixed audience the Obama campaign used television ads, social networking sites, endorsements, and the use of his website. Most importantly he organized at the grass root level.

As practitioners, marketers, and advertisers is this the beginning of the change in how we send our messages? To whom we send them to? Will demographic audiences begin to blur?

Click here for the original article.

Rowan PRSSA Darfur Division Makes Great Strides in Helping Darfur

2008-11-10T07:30:00.000-08:00

By Gregory Richter

Perhaps public relations can save the world. Today, Nov. 10, 2008, Rowan University hosts a discussion with Darfuri refugee Garelnabi Abusikin in the group’s first Darfur Day event. Of course, while Sudan’s violence won’t end tomorrow evening (or anytime soon), I am confident in the work of the PRSSA Darfur Division.

The group raised important funds for humanitarian aid since it began a year ago. More importantly, it made the University community more aware of the violence in the Darfur region through a Rowan Radio WGLS radio panel, dirty water bottle campaign (highlighting the lack of sanitary water in Darfur), letters to world leaders urging them to take action, and other tactics aimed at raising awareness of the atrocities occurring in Darfur.

Aside from significant ignorance of the continent of Africa held by many Americans, partly shaped by years of disconnect from reports of widespread poverty and violence in some countries on the continent, the common belief about Darfur’s genocide is that certain people are simply targeted because they are of a different ethnicity; (even this assumption is controversial and is not widely agreed upon worldwide). Instead, Darfur’s violence of over five years is influenced by oil revenues, lack of resources, greed and countless other forces. Today’s event aims to change this misconception with games, materials, speakers, and other important tactics behind a simple message: Darfur has a better tomorrow but it must begin today.

PR professionals...indispensable is the key word!

2008-11-07T07:53:00.000-08:00

Calling all seniors. Are you getting worried you picked the wrong career? Yes, public relations is a captivating and distinctive industry. But as economic times are taking a turn for the worst, profits within certain organizations are declining and public relations is the first thing to go. But hope is in the air! The industry trends seems to be just the opposite. The value of public relations is escalating to a level that is indisputable. As PR professionals, we have a special gift for affecting an organization's ability to thrive and be successful. A reputation is something a company cannot afford to lose!

Now, as future professionals it's essential to help employers understand your worth. Though public relations may be safe, that doesn't mean you are. You need to stand out! The easiest way to do so is through your actions and endeavors. Nothing speaks louder than the work you do and its overall success. If you are not sure what you contribute to an agency or an organization, then you really don't know your own worth. The key to success is making yourself as useful as possible to others. (Remember don't overload yourself, its okay to say no). You should make yourself so useful that you are indispensable to them. Being useful means meeting people's needs and desires. It is solving people's problems. But this means, you need to find what people need and meet those needs. The more you can do it, the more you will become indispensable!

Keep in mind, being positive is very important in becoming successful. Anything is possible if you give it your all. After all, we are public relations professionals, nothing can get in our way.

Does anyone have any other useful tips?

Do you think PR is the right field to get into in the middle of a recession?

Here is a helpful site to check out: http://www.lifeoptimizer.org/2007/09/10/15-tips-to-stay-positive-in-negative-situations/

Comments please!

Miscommunication: The Dreaded Static

2008-11-06T19:00:00.000-08:00

PR practitioners are masters at communication and maintaining solid interpersonal relationships. All aspects of a practitioner’s lifestyle require attitudes and techniques that aid in communication with clients, colleagues and social situations.

As future public relations professionals, we must be aware of the potential interferences (static) that can change our entire message. Here are a few:

Language

The words we use are our livelihood. Make sure your message is clear, to the point and jargon-free. Each reader or listener will interpret your words differently.

Body language

This is a big one. It is as subtle as keeping your hands in your pockets and as obvious as a firm handshake or posture. If you maintain good and confident posture when speaking, your audience will take notice and respond positively. However, if you exude too much confidence, it may be misinterpreted as cockiness and will turn your listener off no matter what you say.

Assumptions

Never, never, never assume your audience is on the same page as you are. No two people think alike and there are no exceptions. Even though they are your audience, you must allow them to walk with you along your opinions, views and solutions. If you inform your audience then your message will be crystal.

There are many more communication tips and rules than the ones listed above. The Web site below gives incite on communicating effectively. It has tips on listening, giving and receiving feedback among others.

http://web.cba.neu.edu/~ewertheim/interper/commun.htm#active

What problems have you faced when trying to communicate? How did you solve them?

Presidential Campaign Decided

2008-11-05T10:15:00.000-08:00

The results are in— Senator Obama is the president-elect and first African American president. Democrats also took control of both the Senate and the House of Representatives. What does this mean for America? For you?

With the election over and our president- elect decided what do you expect to happen in the next year?

Your predictions, opinions, and expectations are welcomed!

Vote

2008-11-04T06:11:00.000-08:00

Today's the day, get out there and vote.

Here's a reminder from rockthevote.com:

Tomorrow is the Big Day

2008-11-03T09:52:00.000-08:00

The 2008 presidential election is one day away. Where do you get your information regarding the presidential candidates? Are your sources credible, fair and balanced? These are two sources I’ve used in the past:

http://www.publicagenda.com/citizen/electionguides

http://www.ontheissues.org/default.htm

Whether you’re Democrat or Republican, it’s your responsibility to know the facts. As public relations practitioners, we stay up-to-date on the news. We often read more than one newspaper, magazine and blog. We try our best to form unbiased opinions by cross-referencing the news.

With blogging and instant news at our finger-tips we’re able to stay connected. We understand the presidential candidate’s platforms on social issues. However with this informational overload sometimes we don’t analyze the news. We need to make sure all of our sources are credible. I came along this Web site http://www.politico.com/ after reading a September 2008 PRWeek article. (http://www.prweekus.com/The-medias-candidate/article/115945/) Politico is a compilation of journalists from different backgrounds across the United States reporting on national politics.

In conclusion as young professionals, we all must adhere to the public relations ethical standards. Please be an informed voter! Get out there and vote tomorrow – make your voice heard.

If you’re planning on not voting, what are your reasons? Do you feel the election coverage of both candidates has been fair and balanced? What are your thoughts?

My Unexpected College Career

2008-11-01T10:57:00.000-07:00

by Zack Kinslow

As an advertising major working in public relations, I have found the best way to learn is by doing. Just like when I unexpectedly became a bartender on one frantic Thanksgiving Eve—the busiest bar night of the year—I jumped right into this one and hit the ground running. I can’t say I didn’t spill a few drinks, make people’s Long Island Iced Teas too strong, or even ring up the wrong prices on more than one occasion that night. But my mistakes helped me grow.

Let’s go back to the present. I currently make up half of the PR department at Philly’s largest advertising agency, Digitas Health. And I love it. I work directly with the head of Corporate Communications for both the Philadelphia and New York offices, which includes about 400 employees (and growing). Working on such a large scale in a top interactive agency, I’ve certainly gotten my feet wet.

From compiling media lists and writing pitch letters, to planning special events hosted at our office, Digitas Health allows me to get first-hand experience in media relations and external PR. I also handle internal relations, such as clipping articles about the company and sending them to all employees. One of my ongoing projects is to decide on the best promotional items to print our logo on for employee/client giveaways. When you are dealing with this many employees, even the seemingly mundane tasks become significant.

Public relations may not be the exact career I want to pursue after college, but coming from an advertising standpoint, I find my internship experience invaluable. As the industry evolves and the digital age takes over, the lines that used to divide PR and advertising are blurring. The result: marketing communication, which encompasses all that we learn in this field.

Zack Kinslow is president of the award-winning Rowan Ad Club at Rowan University.

Zack's internship has helped him see how public relations and advertising professionals work together, and sometimes even do the same tasks. How has your internship effected your outlook on work after college?

Tips and Tools: Successful Group Chemistry

2008-10-30T07:31:00.000-07:00

Group work has become prominent throughout all upper level classes. Case Studies, Advertising Strategies, PR and Ad research, IMC— all of these classes require group work. And we all know that after college public relations careers require even more reliability and interdependent work between colleagues.

But working in groups can sometimes become tough when egos collide and work is not properly allocated. To avoid future group problems I have compiled useful tips on successfully working in a group and how to avoid conflict.

1. Get to know each other. As obvious as this may seem, coming together on a social level can avoid an awkward working environment. Before even discussing plans for working members should be honest about the way they work, their schedule, and what they are good at.

2. The first step is admittance. It’s okay to be a leader. It’s okay to need control. But acknowledge it. People will respect you for it— even make you group leader. Admit your peeves and strengths.

3. Secondary communication. Meeting face to face is not the only form of communication. There is so little time in each day. If schedules collide have online meetings. Use Facebook groups, chain e-mails, or even private chat rooms to do your work.

3. Meeting conditions are key. If you are meeting face to face, where you meet is important. Groups should meet at large flat surfaces so everyone can see each other as well as write. Only hover around one computer when necessary. A large table is the ideal condition for group work— no distractions. The library rents soundproof rooms with white boards and a table free of charge. They are easily accessible for groups to use.

4. Food softens a meeting. Use the first five minutes of your meeting to talk, unwind, and EAT before diving into work.

5. Let everyone talk— one at a time. Groups will gain so many more ideas if everyone stopped and listened. One person should talk at a time. One idea at a time. Tangents are sometimes unavoidable, but should not take away from the idea at hand. Jot down ideas and thoughts you might have about the conversation or an idea instead of interrupting group members.

Check out more helpful tips at:

The Eight Secrets of Starting a Successful Work Team

Fast Facts: Group Work

Tips for working successfully in a group

Tell us, what worked for your group?

Rowan University: Most Outstanding Chapter in the Nation

2008-10-28T23:01:00.000-07:00

Hello and welcome to RU PRestige, Rowan PRSSA’s blog. As I travel back to New Jersey from Detroit after spending six days at PRSSA’s 2008 National Conference: Driven to Distinction, I cannot think of a better time to start a new initiative for Rowan PRSSA.

I intended to keep the first blog entry short and sweet, simply outlining what we plan to write about and how we will keep you up-to-date on the chapter and the public relations industry.

Instead, I am inviting you to come along for the ride with us, because this chapter is revved up and ready to go. I am privileged to update you on the Anthony J. Fulginiti Chapter of PRSSA’s most recent success.

Rowan University left the PRSSA National Conference in Detroit with 12 awards and honors—more than any of the 290 chapters in attendance. They are:

- Most Outstanding Chapter in the Nation: Presented to the AJF Chapter of PRSSA

- Most Outstanding Faculty Advisor in the Nation: Presented to Professor Larry Litwin, APR

- The Plank Center Ethics Advocacy Award: Presented to the AJF Chapter of PRSSA

- Lawrence G. Foster Award: Presented to Rosie Braude

- National President’s Citation: Presented to Rosie Braude, Amy Ovsiew and Rebecca Timms

- Norman S. Fenichel Scholarship: Presented to Christina Marcus

- National Golden Key Awards: Presented to Rosie Braude and Amy Ovsiew

- Codispoti Technology Grant: Presented to Brianna Rozzi

- A bid to host a Regional Activity: Presented to the AJF Chapter of PRSSA

Not only did Rowan receive awards, chapter President Brittany Vella presented the Rowan University NODAC Award to the University of Nebraska at Omaha and the University of Wisconsin Oshkosh for their hard work creating campaigns to educate their communities on organ donation.

Twenty-seven current members of our chapter, three alumni, advisor Larry Litwin and his wife Nancy attended the awards ceremony. When all 32 of us ran on stage to receive the award for Most Outstanding Chapter in the Nation, I felt a great rush of pride.

Detroit was my first conference for PRSSA. Until now, my only record of Rowan’s decorated reputation was from the plaques wallpapering our communication building. This year I got to be a part of it, and the experience was invaluable.

So with the close of our 2008 National Conference, I am opening RU PRestige. Check back frequently for updates on our chapter, current events, information about trends in the industry, and tips and tools for success in college and beyond. Subscribe to us through RSS, and feel free to comment. We have a lot to say, and so do you.

Click here for more information on PRSSA awards and scholarships

Click here for more information on Teahan Chapter Awards

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