Monday, March 30, 2009

Your Friendly Neighborhood Facebook

Browsing CNN.com proved to be pretty interesting over the weekend. A video has been posted about a man, Al Chapman, who had both of his trucks broken into. Chapman’s GPS, XM radio, and radar scanner were stolen from the two vehicles.

His wife was able to network with neighbors on Facebook to catch the thief and alert police who were gathering finger prints from the scene at the time. The 18-year-old suspect lives only a few houses down from Chapman.

“Catching criminals on Facebook” could be the new thing. Anyone out there interested in doing some private investigating? Facebook could be your personal outlet for your CSI addiction. Oh, and let us know if you catch anyone.

Tuesday, March 24, 2009

Obama Ignorers Tradional Press

Professors have ingrained the traditional communications model into our heads throughout all of college telling us that the sender sends the message through a channel---where it hits heavy turbulence due to noise—then it is decoded for the audience.

For President Obama and his communication team, the noise and decoding is critically damaging their message. The Washington news corps and news commentators everywhere deconstruct and put their own perspective on the message before it even gets to the target audience. By this time, the audience forms an opinion based on what the decoders say, rather than forming their own opinions based on the original message.

For President Obama, the traditional model is not working. Politico signals the end of the honeymoon phase between the press and White House and the beginning of “hazing.”

To fight against the press, Obama and his team have a new strategy: to go beyond traditional news sources and address more liberal and local news sources. This will hopefully ease the commentary and allow an environment where audiences are directly listening to the White House message before hearing the analyzed and sometimes interrupted version of a message.

Through addressing sources like the Huffington Post, Obama hopes to avoid skeptic journalists putting their own spin on the White House Message.

Sunday, March 22, 2009

A Rowan Alum's Journey: What's this Cover letter you speak of?

By: Dan Linn

You know

It’s Funny

About 300 PR students,

And over 700 Advertising and Communication students

Attend Rowan University,

Every semester with the sole purpose of attaining a job and start their career. But a simple yet all important aspect of attaining said job is rarely ever discussed. A cover letter provides a potential employer valuable insight into your writing skills and personality traits. The body you can highlight any skills or accomplishments that separate you from other applicants.

However it can be a double edged sword. An employer may find a glaring spelling misteak or even a misplaced comma, or colon. It’s important to go over your cover letter with a fine tooth comb, because first impressions can be hard to shake.

I thank you for your time, and hope someone actually reads this thing.


Respectfully,

Daniel Linn

Tuesday, March 10, 2009

Schools Try Separating Boys From Girls

I found this article from the NY Times interesting:

http://www.nytimes.com/2009/03/11/education/11gender.html?pagewanted=2&_r=1&hp


Some grade schools around the country are separating girls and boys, placing them in separate classrooms. Read the comments of the teachers, administrators, students, and professionals. What do you think? Is this reinforcing gender stereotypes? Will it cause future gender cooperation issues in the workplace? Or is this a valid experiment/answer for low test scores in certain areas? Comment below.

Monday, March 9, 2009

Communication and Gender

An article recently published on CNN.com brings up an interesting point- “Everyone loves his mother.” What about it? As the article points out, one of the main problems with that sentence is it implies gender, but replacing “his” with “his or her” sounds bulky and awkward while replacing “his” with “their” is grammatically incorrect.

What’s the significance? According to the article, it seems that several people have been tweeting about the lack of a gender neutral pronoun instead of writing short sentences to update readers on their daily lives. That means that Twitter is actually being used for something potentially very important as “more than 100 proposals” for a new pronoun- Including “ip” and “thon”- have recently emerged.

Of course, for all of the grammarians out there this is not a new concept, but the issue is finally getting some real attention from media outlets that have picked up on the fact that people around the country have been tweeting about “his” and other gender implicating phrases like, “men at work.”

For anyone majoring in anything that has to do with communication it might be a good idea to keep an ear out for a new pronoun. In Public Relations, PR counselors always seek to address everyone fairly and equally to get their messages across. A new pronoun could benefit anyone in PR immensely by making it that much easier to address all audiences simultaneously, without having to worry about the correctness of the pronoun.

Ditch Britney Spears Twitter for something a bit more educational. And, please, stop writing “2” instead of “too.”

Thursday, March 5, 2009

Longer school year equals bigger burden

By: Kim Ciesla

Arne Duncan, the Cabinet secretary in charge of education, favors longer school years. He claims U.S. students have a bigger disadvantage because the United States has a shorter school year than other countries. "It doesn't matter how poor, how tough the family background, socioeconomic challenges," Duncan said. "Where students have longer days, longer weeks, longer years--that's making a difference."

Duncan compares United States students to students of other countries with this statement. Why? How does he measure "success?" By grades? Test scores? Placement in the workforce? Countries like China, Japan and India favor status in the workforce and placement in the caste system. In the United States, our society used to be brought up on the importance of family, and success on an individual level. We shouldn't be comparing ourselves to other countries in the first place when our societal values differ from other countries.

United States schools, however, face unique challenges of the No Child Left Behind Act. Many school administrations would love to have every child succeed, but there will always be students who are common sense smart as opposed to book smart. Not everyone can be a straight-A, perfect test-taker. Every student has their strengths and weaknesses, and half the time students get frustrated when they don't understand the material being taught. Instead, we need to focus on how students learn, and teach to meet their needs before we lengthen school years, weeks or even days.

In addition, many schools across the nation lack the necessities for a longer school year, especially during the summer months. Most older school buildings do not have air conditioning units, making classrooms extremely uncomfortable to pay attention, even in the early summer months. Also, take into account the school budget (taxes!) would increase in order to pay faculty and school expenses needed for a longer year.

Duncan's motives create another issue. Does he feel more for the parents who work full-time and the children left to be raised as latchkey children, or does he really feel for the students? While his viewpoints might be convenient for full-time parents, latchkey children shouldn't be the concern of the education secretary.

To improve the success of students, Duncan should start by restructuring the concept of tenure. I have had teachers in middle school whose classes I've learned nothing--simply because they have tenure and feel they don't need to exert themselves. These teachers come for a paycheck, not because they love what they do.

My seventh grade English teacher: perfect example. Spelling tests went from 20 words to 12 or 13, just because she didn't feel like giving the verbal part of the test anymore. Homework was cut from four times a week, to two. I hated that class purely because I didn't learn anything! Students can't be motivated to learn when teachers like this don't encourage learning in the classroom.

Tenure should be an honor, a thank-you for hard work. Some teachers truly express enthusiasm for their students’ success, and those teachers should be rewarded with tenure. Not teachers who slide by for three or five years and then get offered tenure just because nothing "seemed" wrong during an evaluation that takes place for 45 minutes a few times a year—a total act if you were to ask the students who attend the class every day.

Before Duncan tries to initiate longer school periods, he needs to figure out what will truly enhance success in the classroom. Students currently have low motivation to attend school. Our government needs to listen to the people who know why before they take on programs that will make the problem worse.

Tuesday, March 3, 2009

Climbing to the top

I was watching Food Network yesterday when a commercial came on that piqued my interest and I was immediately moved to check it out. The Ladders is a job search website that “roots out” lower paying jobs and only finds high paying jobs for your skill set. The job search engine only notifies you of jobs that pay over $100k based on your resume and level of experience. Of course, this site is specifically dedicated to “senior-level professionals searching for $100k+ jobs” and neglects those who hardly any work experience, but it is an interesting concept.

Right now, the site offers a search through 44,961 jobs- A number that seems to fluctuate daily. The site is similar to other job search engines offering a resume upload, e-mail alerts, and “expert career advice” like Monster.com and CareerBuilder.com. Even the example search contains titles such as “VP” or “Director” in whatever zip code a user types in so for kicks I typed in Glassboro’s zip code and “Public Relations Manager” to see what came up. You must become a member to see job details, but I was able to peek behind the pop-up to see what the search engine found. While I was honestly expecting next to nothing, two management positions appeared, both posted on February 17th and both located in Salem. Again, automatically, both jobs that pay at least $100k.

Membership does have a price of $30 a month for “unlimited job access” and benefits such as the weekly jobs newsletter, but I’m assuming that if you have enough experience in the workforce to only search for jobs that pay $100k and up, I doubt this little fee will break the bank.