The Wired World In Which We Live

By Lindsay Laubach

We live in a technology-based world where face-to-face communication has taken a back seat. Text messages, Instant Messages and e-mail take the place of human interaction, and this trip down the technology superhighway has taken a toll on our communication skills.

As PR practitioners, one of our greatest attributes is the ability to hold an intelligent, fluent conversation, either one-on-one or in a public setting. We rely on our impeccable language skills to seal an interview, pitch a proposal to a client and communicate to the media.

With our fingers doing most of the talking these days, how can we keep our minds sharp, articulation and people skills precise and keep up our reputation as well-spoken professionals?

What's the job market like for the brand new PR professional?

By Asia Thompson

Who's Hiring? That is the question I have been asking myself a lot lately. I am a senior public relations student, which means that in about 6 months I will be out there looking for a job. This is the time when having a strategy to find one is most important. Especially when jobs seem to be becoming more and more elusive.

We all know the economy is in bad shape, but how bad is it for communicators? And most importantly, how bad is it for brand new ones?

According to Michael Sebastian from MyRagan.com, the outlook this quarter is pretty grim, but that doesn't mean it will be that way in May. I tell myself not to give up hope, because that is a silver lining. And isn't that all we really need? If there is one thing I have learned this year it is that hope prevails. And According to Nicole Kieta, a recruiter from Melinda Holm & Associates the market will pick up again after the New Year. She says, "it always does."

Well, that's all well and good, but what's a brand new PR professional to do? In a tight economy, how many companies will be looking for fresh faces? My assumption is not many, but some will. So how do I find the companies that are willing to hire? And most importantly how do I stand out enough for them to notice me?

I turned to my mentor Lina Duverge, Corporate Communications Manager at Lifetime Television Network with this question. She says, "New grads should rely on their reputation. They should acquire recommendation letters from previous employers, join Linkedin and even cold call companies." She also advised to go on informative interviews, because it's a good way of letting companies of interest know you exist. Getting in touch with recruiters and headhunters isn't a bad idea either, because some companies only hire through them.

After much research and advice I've come to the conclusion that finding a job in my field after graduation won't be impossible, but it will be hard work; especially if this economy doesn't turn around.

The most important thing for me and other new graduates to do, no matter how bad the economy, is to persevere. We can't let this grim market get us down. In the words of my mentor, "The tide will turn, just like it has in the past." It will not be this way forever. Now, THAT'S a silver lining!

Eat, Drink and Be Smart: 9 Ways to Avoid Disaster at Your Office Holiday Party!

By Barbara Pachter

A sales woman brought her dog to her manager’s holiday party at his home. The dog proceeded to do his business on the dining room rug! At another party, a young man got drunk, cursed out his boss and was fired on the spot. And an administrative assistant wore a very tight, revealing, short dress to her office party.

Wheter you are a professional or an intern, your behavior at the holiday party matters. People do and say all sorts of inappropriate things at holiday parties. Your behavior always matters. Just because you are out of the office doesn’t mean that your behavior doesn’t count.

I recommend that you view the holiday party as you would any other business event. It is not the time to let it all hang out!

Here are 9 guidelines for holiday success:

1. MAKE SURE YOU ATTEND. Attendance at the company holiday party isn’t optional. Your absence will be noticed, and most likely, noted by your boss and other higher ups. At a seminar a young woman asked me if she should go to the CEO’s holiday party. She didn’t want to give up a Saturday night out with her friends. I had a simple answer: Go!

2. PREPARE CONVERSATION AHEAD OF TIME. Don’t just talk business. Be up-to-date on current events, happenings in your community. Read the newspaper, newsmagazines, company publications, and your professional journals.

3. STAY SOBER. Set a limit for yourself before you go to the party. It is much easier to limit your intake that way. Or, order a drink you don’t like and sip it slowly all night. A bank manager swears that he got promoted because his boss got drunk and she made such outrageous comments at the party that she was fired.

4. MINGLE. Talk to people you know and don’t know. This is an opportunity to meet new people. Don’t just stay with your group. Go up to people, say hello, introduce yourself, shake hands.

5. PAY ATTENTION TO YOUR BODY LANGUAGE. Even if the party is dull, it’s bad manners to let others see how bored you are. Don’t frown, slouch, cross arms or yawn.

6. DRESS APPROPRIATELY. It may be a party, but it’s still business. Nothing too short, too low, too tight or too anything.

7. PREPARE YOUR SPOUSE. If you’re attending the party with your spouse or significant other, prepare him or her in advance on appropriate dress and topics of conversation. Remember, his or her behavior will reflect on you. And if your spouse is supposed to attend, make sure he or she does. A CEO told his vice president that he was not advancing any further in the company unless his wife started attending company functions.

8. DON’T FORGET THAT YOUR BEHAVIOR ALWAYS MATTERS. Have a good time but…don’t make major personal revelations nor gossip. Don’t make the mistake of thinking that just because this is a party, you can address the company president by his or her first name.

9. SAY “THANK-YOU.” Be sure to send a thank-you note to the party’s organizer.



Barbara Pachter is a speaker, coach and author of numerous business books, including The Power of Positive Confrontation ($14.95, paperback, Marlowe & Co.) and When the Little Things Count ($13.95, paperback, Marlowe & Co.). She specializes in business etiquette and communication. Her client list features major organizations worldwide, including Microsoft, Cisco, Pfizer, Chrysler, and Genentech.

For a review copy of NewRules@Work: 79 Etiquette Tips, Tools, and Techniques to Get Ahead and Stay Ahead, contact: Catherine Milne, 212-366-2149, or Catherine.Milne@us.penguingroup.comFor a free copy of Pachter's communication e-newsletter, “Competitive Edge,” call (856) 751-6141 (NJ) or go to www.pachter.com.