The Wired World In Which We Live

By Lindsay Laubach

We live in a technology-based world where face-to-face communication has taken a back seat. Text messages, Instant Messages and e-mail take the place of human interaction, and this trip down the technology superhighway has taken a toll on our communication skills.

As PR practitioners, one of our greatest attributes is the ability to hold an intelligent, fluent conversation, either one-on-one or in a public setting. We rely on our impeccable language skills to seal an interview, pitch a proposal to a client and communicate to the media.

With our fingers doing most of the talking these days, how can we keep our minds sharp, articulation and people skills precise and keep up our reputation as well-spoken professionals?