‘Perkanomics’

As the Christmas holidays near, Macy’s credit card holders and employees will enjoy early bird benefits. They will receive an additional 15 percent off their purchase even after using their friends and family coupon collection they received in the mail

Rowan University students recently received free coffee cards to use at the newly opened Progressive Coffee House off of High Street in Glassboro, N.J..

Incentive matters.

The Internet trend firm, trendwatching.com dubs “perkanomics” as the new business trend and currency used to satisfy customers. The firm defines “perkanomics” as a “new breed of perks and privileges that satisfies consumers' needs and desires.”

In an attempt to break through clutter, a business will offer a perk to distinguish itself from the other competition. Although this is true, we have seen with industries like air travel and banking, with so many different perks from different brands, brand individuality disappears and perks end up adding to the clutter.

Although the new currency, “perkanomics” should be used sparingly. A brand like iTunes offers occasional free songs or packaged deals, yet still flourishes off of daily sales.

Trend watching is key for any successful communicator to reach audiences at aperture moments while still introducing new and exciting ideas to your boss, your client, or your audience.

Observe your own trends and see what people are talking about and what they want.

Share your results here.

Original article here.