PR professionals...indispensable is the key word!

Calling all seniors. Are you getting worried you picked the wrong career? Yes, public relations is a captivating and distinctive industry. But as economic times are taking a turn for the worst, profits within certain organizations are declining and public relations is the first thing to go. But hope is in the air! The industry trends seems to be just the opposite. The value of public relations is escalating to a level that is indisputable. As PR professionals, we have a special gift for affecting an organization's ability to thrive and be successful. A reputation is something a company cannot afford to lose!

Now, as future professionals it's essential to help employers understand your worth. Though public relations may be safe, that doesn't mean you are. You need to stand out! The easiest way to do so is through your actions and endeavors. Nothing speaks louder than the work you do and its overall success. If you are not sure what you contribute to an agency or an organization, then you really don't know your own worth. The key to success is making yourself as useful as possible to others. (Remember don't overload yourself, its okay to say no). You should make yourself so useful that you are indispensable to them. Being useful means meeting people's needs and desires. It is solving people's problems. But this means, you need to find what people need and meet those needs. The more you can do it, the more you will become indispensable!

Keep in mind, being positive is very important in becoming successful. Anything is possible if you give it your all. After all, we are public relations professionals, nothing can get in our way.

Does anyone have any other useful tips?

Do you think PR is the right field to get into in the middle of a recession?

Here is a helpful site to check out:  http://www.lifeoptimizer.org/2007/09/10/15-tips-to-stay-positive-in-negative-situations/ 

Comments please!