With our current economic state it is no surprise that car sales are down. In efforts to appeal to young drivers, the new Nissan Cube has partnered with TBWA\Chiat\Day ad agency to position the Cube as the latest "Mobile Device."
TBWA\Chiat\Day is responsible for creative work behind the iPhone as well. Read this New York Times article to learn about the new campaign targeted at young drivers.
What do you think of this approach to advertising cars? Is it strong enough to battle the economy?
Posts
No comments:
Post a Comment