The Britney Spears’ “Comeback Communication Strategy “

Despite her out of control behavior, and media gossip, Britney Spears’ fans awaited her new album, Circus, and longed for the hour, commercial free “Britney: For the Record.”
And prior to Sunday’s pseudo tell-all documentary, Spears traveled to the UK to make a guest appearance on the X-factor and performed on ABC’s “Good Morning America.”

Obviously with the release of her new album, hype is expected. But was this publicity for the purpose of her new album or something else?

I put forth the Britney Spears “Comeback Communication Strategy

Consider:
Timing: Britney Spears is frequently in the news. She is the most sought out figure by the paparazzi. Paparzzi pictures of Spears are always in demand. Since her meltdown, the world has heard and seen little about her. Her last album was released over a year ago. Audiences are curious as to what happened to Britney.
Audience: Spears’ fans are loyal to Britney and the drama that surrounds her. The audience was receptive.
Message: Britney Spears has recovered from the mental breakdown and released this new album representing a Britney re-launch.

The Image Plan:
Objective: To restore faith in Britney Spears with her fans, the media, and the music industry.
Strategy: Present to the public Spears’ story. Guide and control Spears’ image in the media
Tactic: Film a documentary exposing Spears’ life and allow her to tell her audience about what she went through, her state of mind and that now she is a better, smarter person.
The Sales Plan
Objective: To increase sales of Britney Spears’ new album, Circus.
Strategy: Use the Spears’ brand (perfume, her reputation) to advertise the new album.
Tactic: During the hour long Spears documentary, display only Britney Spears advertisements.

In my opinion, I think the communication plan to re-launch an emotionally stable Britney would have been a success if the message matched the merchandise.

From the responses I have read about Spears’ documentary it seems the media does not believe that “Britney is back.”

Sales will confirm whether the Spears’ sales strategy was successful

What do you think? Were the communications strategies effective?